Eduardo Sánchez

I am one of those lucky people who works in what they are passionate about, growing online businesses.

Computer engineer by training, I soon moved into the world of web design, online marketing, and process improvement.

I've been fortunate to work on projects and companies of all kinds. From multinationals like KFC, Brother, Vodafone, KIA, Tripadvisor, or Pepsi, among others, to strictly local companies like Click Cerrajeros. All of them with exciting and different challenges.

How do I approach a new project? First, I learn as much as possible about your business by researching and with everything you can tell me. Then comes the time for data, planning what to measure, with what objective, and ensuring that the data is collected correctly.

With the data in hand, research, hypothesis generation, and testing to verify their validity, and then take action.

There is no magic in optimization work, there is method, research, and objective data. The advantage is that it is usually very profitable. On average, in the second or third month, and only with the traffic that has gone through the tests, you will have earned enough extra money to pay my fee for a year (some clients have earned enough in a single test to pay me for 6 years).

I also provide training. I have over 30 years of experience, collaborating with centers such as the Chamber of Commerce of Madrid, EOI, ENAE, CICE, Aprende con Darkmoon, Iconversity, and of course, tailor-made courses for companies. I have also spoken at various events such as Congreso Web Zaragoza, E-Show, Marketineo, ENAE Digital Meeting, Semrush, etc.

Don't overthink it, start a continuous optimization process for your online business now, with me or with the professional you choose, but don't leave it for later. The perfect day to start was yesterday, today is the second best.