Eduardo Recalde

Creative Director

Developed 360° campaigns for both Paraguayan and international brands, leading projects from concept to execution across multiple channels.

During my time at the agency, I received my first industry recognition: the Golden Rooster (awarded by Última Hora) for a print campaign for the Fortín rum brand. Subsequently, we won a WINA Festival with the campaign “El Día D” (D-Day). This campaign stemmed from a clear insight: for unemployed individuals, Labor Day is not a celebration, but an uncomfortable reminder. Based on this, we developed an initiative that concentrated job opportunities on that date, generating a record number of applications and incorporating more than 60 new members into the companies behind the initiative.

Throughout this experience, I worked with brands from various sectors, such as:

ProntoDog and ProntoCat (pet food)

Trociuk's food brand portfolio

Luxury hotels like Bourbon Hotel and Río Hotel

Appliance brands like Tokyo

Real estate developments like Natania

One of the most outstanding cases was the launch of Natania in the country, for which I developed the campaign and strategy integrally, managing to sell 100% of the units even before the building's foundation stage was completed.

At this agency, I significantly expanded my professional scope. I moved from focusing exclusively on directing the copywriting team to assuming integral leadership of multidisciplinary teams, including design and animation, coordinating end-to-end creative processes.

My role evolved into a more strategic position, where I not only supervised creative execution but also developed brand platforms, brand books, 360° campaigns, and digital strategies aligned with business objectives. I actively participated in defining the tone, identity, and consistency of brands across all their touchpoints.

I worked on the conceptualization and execution of integrated campaigns, ensuring consistency between traditional and digital media, and optimizing each piece based on its channel and audience. This experience allowed me to consolidate a more holistic view, combining creative thinking with strategic judgment and team management skills.

For this project, I developed the brand identity for its bungalows, defining a conceptual and aesthetic language consistent with its premium positioning.

I led the launch of the ninth bungalow, “Hydra,” conceived as an immersive experience centered around water, articulated in seven sensory instances, including a lagoon with Koi fish. I was also in charge of the conceptual development and identity of the tenth bungalow, “Phoenix,” currently in progress.

My role included integral production direction, as well as supervision of copywriting and design, ensuring consistency, accuracy, and quality in all touchpoints, from digital content to communication campaigns.