Freelancer profile translated to English.
Back to original languageAbout Eduardo
Hello!
I am Eduardo Millán, a transversal, technical, and versatileProduct Manager**, with special experience in **e-commerceand **digital platforms**.
Digital, Technical, and Strategic Management
Oriented as a "fractional" service, I am responsible for leading thestrategy of your business on the internet.Comprehensively: plan + manage + execute.
With the versatility of a global and hands-on profile, I can adopt different roles to adapt to your structure, or create it if we start from scratch.
From a C-level role such as "Chief Product Officer" (CPO or product director) or "Chief Technology Officer" (CTO), to more operational roles like Product Owner, Project Manager, or project director.
For example, among other lines of work, I can:
- **Define KPIs**, key metrics, and objectives, outlining iterative plans based on data analytics.
- Improve your **technical and strategic SEO**, integrating it as an essential part of your product strategy.
Furthermore, I have an entrepreneurial and proactive profile, with experience instartupsand uncertain environments.
Therefore, I accompany you as a **leader**, as a **project manager**, and as an **executor**, offering you **direct, close, and effective support**.
I greatly enjoy new projects and would love to hear about yours to help you.
Shall we talk? :)
Spanish
Native or bilingual
English
Conversational
Can work on-site
Barcelona (up to 50km), L'Hospitalet de Llobregat (up to 50km)
Experience
- NEWUSDigital ConsultantCONSULTING AND AUDITSJanuary 2020 - Today (6 years and 7 months)Barcelona, SpainAs a collaborator, I provide services related todigital consulting, product consulting (product management)**, and **IT consulting**, especially in **e-commerceprojects related to thefashion sector.Bringing a specialized technical vision without losing sight of theglobal strategy**, I impact key aspects such as **technical SEO**, improving the **conversion rate(**CRO**), and **sales funnel optimization**.
- FreelanceFractional Product Manager / Fractional CTOE-COMMERCEJune 2017 - Today (9 years and 2 months)Barcelona, SpainFractional CPO | Fractional CTO | CTPO | Product Manager | Product Owner | Project Manager.Comprehensive management of digital products and projects.As a **transversal digital partner and technology partner**, I am responsible for:
- Planning digital strategies aligned with the project's circumstances and objectives.
- Establishing key metrics, KPIs, and objectives, as well as continuously monitoring them for improvement.
- Enhancing the user experience (UX) of the digital product and its impact on business metrics.
- Defining the product (product discovery / product research / UX research).
- Establishing the product roadmap and product strategy.
- Managing the product backlog, defining user stories and tasks, and managing their priorities.
- Implementing technical SEO as part of strategic SEO, integrating it as part of the product (especially important in e-commerce and content portals).
- Managing and coordinating other profiles that may be necessary for the project (copywriters, marketers, developers, etc.).
- PaezTechnical Product Owner | E-commerceFASHION AND COSMETICSJanuary 2017 - June 2017 (5 months)Barcelona, SpainAs thetechnical leadand ultimately responsible for the e-commerce as project manager, I handled the migration of all operations from Shopify, structuring the new store under the Magento 2 platform.In continuous coordination with the marketing, business, and operations departments, I was responsible for thetechnical and product managementof the e-commerce, working on tasks such as:- Analyzing marketing needs, offering solutions and feature proposals.- Adapting templates and plugins to improveusabilityand conversion.- Strategic planning and optimization of technical SEO.- Integrating Magento with the SAP ERP, working with external consultants.
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Education
- Técnico Superior en Desarrollo de Aplicaciones InformáticasIES Tetuán de las Victorias2005Análisis y desarrollo de aplicaciones de escritorio y web.