Eduardo Macedo

Hands-on experience in conceptual development, integrated campaigns, visual design, and brand experiences, collaborating with multidisciplinary teams to deliver high-impact ideas, solid visuals, and high-quality craft.

Led the creative concept and art direction for the Uber Eats Spain campaign “Get almost, almost anything,” starring Antonio Banderas. A campaign with great cultural impact, generating organic conversation in media and social networks in Spain, with an intervention in the Madrid Metro inspired by Goya/Gyozas and easter eggs linked to some of his most iconic works.

Art direction for Uber campaigns in Europe, focusing on the Spanish market, including projects in collaboration with FC Barcelona (Uber Mobility) and La Liga (Uber Eats).

Art direction for The Coca-Cola Company's portfolio in Europe (Coca-Cola, Diet Coke, and other brands). Ensuring strategic and creative consistency across multiple brands and markets. Mentoring junior creatives and developing integrated campaigns in brand, digital, and social.