About Eduardo
I help organizations bring scientific rigor to decision-making. I have 9+ years of research experience in academia (UCLA, University of Oviedo) and industry (Adidas).
Core Expertise:
- Mixed Research Methods: Expert in end-to-end study design, ranging from qualitative interviews and usability testing to large-scale experiments and surveys.
- Advanced Statistical Analytics: Specialist in data visualization and complex statistical modeling, including Regression, Bayesian inference, Mediation & Moderation, Multi-level modeling, and Cluster analysis.
- Technical Edge & Automation: Fluent in research software (Qualtrics, UserTesting.com) and data analysis tools (R, SPSS, JASP, MPLUS, Excel). Creator of a custom R analytics toolkit for automated reporting.
- Sector Scope: Consultant for strategic insights in UX, Market Research, and Behavioral Sciences.
- Academic Expertise: Published author in Q1 journals, with a portfolio that includes psychometric validations, meta-analyses, global surveys, and experimental designs.
Currently based in Los Angeles, available for global consulting.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Los Angeles (up to 50km)
Experience
- EduCoAnPrincipal Researcher and Data StrategistRESEARCHMay 2023 - Today (3 years and 1 month)Los Angeles, CA, USA
- Developed analysis for the National University of Singapore, including reusable R codes for a meta-analysis, and survey analyses for a peer-reviewed publication.
- •Led the data strategy and path analysis for a research project with the University of Oviedo, resulting in a manuscript currently under review at Active Learning in Higher Education.
- Developed an R analytics toolkit to automate complex statistical workflows in UX and market research (predictive modeling, Bayesian inference, bootstrapping, frequentist analyses, and visualizations).
- Taught Research Methods at UNIR, covering qualitative and quantitative methodologies.
- AdidasQuantitative UX ResearcherRESEARCHSeptember 2023 - April 2025 (1 year and 7 months)Zaragoza, Spain
- Conducted 24 studies using mixed methods (interviews, usability testing, heuristic evaluations, surveys, experiments, behavioral analysis), leveraging R for data analysis.
- Developed innovative approaches for analyzing big datasets (> 1 Million cases) of customer feedback, identifying key issues that contributed to Net Promoter Score increases of up to 75 points.
- Validated the post-sales journey through an end-to-end research cycle (behavior analytics, benchmarking, interviews, surveys, usability testing), contributing to a 7% reduction in customer service calls.
- Mentored 12 UX research team members on quantitative methods, leading 5 training sessions on survey design, sampling, customer feedback metrics, and log analysis.
- Recognized for delivering fast, rigorous, and stakeholder-aligned research (reference letter available).
- Universidad de Oviedo and UCLACognitive researcher and instructorRESEARCHSeptember 2017 - May 2023 (5 years and 8 months)Oviedo, Municipality of Oviedo, Asturias, Spain
- Published 5 studies in top-tier journals (Q1–Q2, SJR), demonstrating expertise in experimental designs, questionnaire validations, meta-analysis, ethnographic explorations, and statistics instruction.
- Demonstrated strong communication skills in 15+ congress presentations (2 congress invitations).
- Applied R for conducting descriptive and advanced statistical analyses for behavioral and social sciences (regression, multilevel modeling, path analysis, clustering, factor analysis, Bayesian inference).
- Earned strong student evaluations (avg. > 7.7/10) while teaching statistics and educational psychology.
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Education
- Ph.D. in Education and PsychologyUniversidad de Oviedo2022Ph.D. in Education and Psychology
- Bachelor Degree in PsychologyUNED2015Bachelor Degree in Psychology