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Eduardo G.EG

Eduardo G.

I help used car companies evolve towards mobility

€100/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Eduardo

🚘 I help used car companies evolve towards flexible, profitable, and sustainable mobility models.

With over 15 years in automotive and mobility, I support dealerships, used car sellers, and used car networks in diversifying their business through rental, subscription, and leasing solutions adapted to new demands.

Today, customers no longer just want to buy a car: they want to use it without complications.
My job is to help used car companies turn this trend into a recurring revenue opportunity.

💡 How do I transform your used car business?

✅ I design specific rental and mobility models for used cars, increasing profitability and stock turnover.
✅ I implement B2B and B2C commercial strategies that generate leads and long-term loyalty.
✅ I train sales teams to offer mobility, not just vehicles.
✅ I assist in the digitalization of the acquisition, delivery, and after-sales process.

🎯 Proven track record:
Over 20 years in automotive, mobility, and business development. I have led projects at Europcar, Northgate, Autos Moliere, Ocasionplus, driving profitable rental and used car lines in highly competitive environments.

💼 Mobility Consulting for Used Cars:
I help companies create mobility business units from scratch, integrating rental, subscription, or leasing into their used car operations.

🔄 Specialized Interim Management:
Available for temporary management roles or transformation projects, delivering immediate results in sales, B2B acquisition, and used car fleet profitability.

📩 Does your used car company want to make the leap into the mobility business?
Let's connect, and I'll show you how to scale your current model towards recurring and sustainable income.
  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • EG Mobility Consulting
    Independent Consultant • Corporate Sales & Mobility Business
    July 2025 - Today (11 months)
    Madrid, Spain
    I help automotive groups, dealerships, and used car companies create and develop new mobility business lines, connecting the used car market with flexible rental, subscription, and corporate mobility services.
  • OcasionPlus
    Sales Director for Rentalplus Business Line
    December 2024 - June 2025 (6 months)
    Madrid, Spain
    • Represent the company's image to clients and internally, along with my sales team.
    • Define and execute the annual business plan for the sales area, aligned with the business line's strategies, in terms of finance, market, clients, processes, and human resources.
    • Monitor and ensure the achievement of objectives, analyzing deviations and applying continuous improvement measures to reach the required sales margins.
    • Analyze customer and competitor behavior in the sales market, quickly identifying growth opportunities.
    • Design and implement a marketing plan that reflects the business line's strategy in communication, prospecting, and customer loyalty.
    • Ensure maximum profitability of the sales department, analyzing economic results and key indicators.
    • Supervise compliance with contracts, processes, and current regulations in the sales area.
    • Lead and develop the sales team, facilitating their access to continuous training and fostering a positive and motivating work environment.
    • Maintain continuous dialogue with the Sales Managers of OcasionPlus, ensuring alignment with established guidelines and objectives.
    • Direct the Pricing department, always seeking maximum competitiveness.
  • Autos Molière
    Car Rental Project Director
    AUTOMOBILE
    May 2024 - December 2024 (7 months)
    Madrid, Spain
    Setup and launch of a car rental company. -Idea and business model -Competitor analysis -Target customer -Market study -Company location -Human Resources -Website and Software
    -Insurance and assistance. Creation of cleaning, damage control, and fuel circuits. Procedures. Budget and Forecast.
    ERP Integration with External Systems Business Development Business Plan Development Talent Management and Employee Development Launches

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Education

  • MBA Executive, administrcion de empresas
    Formato Educativo Escuela de Negocios
    2011
    MBA Executive, administrcion de empresas
  • Lincenciado en economicas, Empresa
    Universidad Complutense de Madrid
    1989
    Lincenciado en economicas, Empresa

Skill set (31)

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