About Eduardo
Spanish
Native or bilingual
Experience
- EG Mobility ConsultingIndependent Consultant • Corporate Sales & Mobility BusinessJuly 2025 - Today (11 months)Madrid, SpainI help automotive groups, dealerships, and used car companies create and develop new mobility business lines, connecting the used car market with flexible rental, subscription, and corporate mobility services.
- OcasionPlusSales Director for Rentalplus Business LineDecember 2024 - June 2025 (6 months)Madrid, Spain• Represent the company's image to clients and internally, along with my sales team.• Define and execute the annual business plan for the sales area, aligned with the business line's strategies, in terms of finance, market, clients, processes, and human resources.• Monitor and ensure the achievement of objectives, analyzing deviations and applying continuous improvement measures to reach the required sales margins.• Analyze customer and competitor behavior in the sales market, quickly identifying growth opportunities.• Design and implement a marketing plan that reflects the business line's strategy in communication, prospecting, and customer loyalty.• Ensure maximum profitability of the sales department, analyzing economic results and key indicators.• Supervise compliance with contracts, processes, and current regulations in the sales area.• Lead and develop the sales team, facilitating their access to continuous training and fostering a positive and motivating work environment.• Maintain continuous dialogue with the Sales Managers of OcasionPlus, ensuring alignment with established guidelines and objectives.• Direct the Pricing department, always seeking maximum competitiveness.
- Autos MolièreCar Rental Project DirectorAUTOMOBILEMay 2024 - December 2024 (7 months)Madrid, SpainSetup and launch of a car rental company. -Idea and business model -Competitor analysis -Target customer -Market study -Company location -Human Resources -Website and Software-Insurance and assistance. Creation of cleaning, damage control, and fuel circuits. Procedures. Budget and Forecast.
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Education
- MBA Executive, administrcion de empresasFormato Educativo Escuela de Negocios2011MBA Executive, administrcion de empresas
- Lincenciado en economicas, EmpresaUniversidad Complutense de Madrid1989Lincenciado en economicas, Empresa