About Edouard
English
Fluent
French
Native or bilingual
Spanish
Fluent
Experience
- We Love DigitalFounder We Love DigitalE-COMMERCEJanuary 2023 - Today (3 years and 7 months)Nice, FranceWe Love Digital helps you generate growth through online advertising on social networks (Facebook, Instagram, Snapchat, Pinterest and TikTok) and Referencing on search engines.
- Banana MoonDigital & E-Commerce ManagerE-COMMERCENovember 2019 - December 2022 (3 years and 1 month)MonacoIn charge of Digital and E-Commerce for Banana Moon, Livia Monte-Carlo and Cala 1789. E-Commerce / Omnichannel / Webmarketing / Technical+ 65% of turnover growth generated in 1 year on the e-commerce division
- LPG SYSTEMSWebmarketing & E-Commerce ManagerFASHION AND COSMETICSAugust 2015 - November 2019 (4 years and 3 months)Sophia Antipolis, FranceIn charge of Digital and E-Commerce for all LPG brands including: LPG endermologie - https://www.endermologie.com - Beauty Site deployed in 18 languages LPG Medical - https://www.lpgmedical.com - Medical Site deployed in 3 languages Wellbox - https://www.wellbox.fr - Wellbox and Cosmetics E-Commerce Site deployed in 5 countries # Digital Strategy- Redesign of the entire Digital ecosystem (creation of a dedicated site for each brand in the group)- Definition of the digital strategy and management of all actions internationally- Management of the entire Digital budget- Management of the social, Webmarketing and Digital strategy of all the group's brands and the proper implementation on local markets # Webmarketing & E-Commerce- Definition of the strategy according to the objectives to be achieved: traffic acquisition, sales, optimization of transformation, web-to-store, branding, loyalty- Operational management of the various levers (SEO, SEA, Display, Native Ads, Affiliation, Emailing, etc...)- Monitoring / Analysis of campaign results- CRM strategy- Implementation of tools to optimize e-commerce transformation: online chat, abandoned cart reminders, etc... # Social Media- Definition of the Social FR and International strategy Facebook / Instagram / LinkedIn- Management and coordination of teams on Community Management- Management of Social Ads on the various platforms (traffic acquisition campaigns, Web-to-Store, etc...) # Analytics- Analysis of all levers and actions implemented to identify ROI and optimize devices- Analysis of user behavior and data to make the best strategic decisions # Management- Supervision of a team- Coordination with all internal and external stakeholders See less
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Education
- MBA, International ManagementISEG Paris / ISM New York2009MBA, Management International
- MarketingISEG Lille2008Marketing
Certifications
- GoogleGoogle
- MetaMeta