Freelancer profile translated to English.

Description

I transform your ambitions into a distinctive visual identity that sells.

Specializing in branding for premium brands (retail, culture, sports), I design complete visual identities that clearly position your brand and captivate your target clientele.

MY CLIENTS GET:

→ A consistent visual identity across all media (print, digital, merchandising)

→ Clear and differentiating brand positioning

→ Communication materials that convert (business cards, websites, price lists)

→ A photographic art direction adapted to their universe

AREAS OF EXPERTISE:

→ Retail & Commerce (Food, shops, artisans)

→ Culture & Heritage (museums, monuments, associations)

→ Sport & Lifestyle (clothing brands, equipment)

→ Fashion & Luxury

→ E-commerce & Publishing

From brand strategy to final production, I support you in creating a visual identity that reflects your values and appeals to your audience.

Graduate of ECV Creative Schools (2023) | Based in Lille | Available remotely

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km), Dunkerque (up to 50km)

Heytens
Ad and advertising campaign design
ARTS AND CRAFTS
February 2026 - Today (4 months)
Lille, France
Design and production of creative visuals, video editing, and motion graphics for digital campaigns on Meta Platforms and Google. Creation of engaging content, optimized for performance and brand identity. Development of posters for urban advertising campaigns, ensuring visual consistency, graphic impact, and adaptation to different broadcast formats.
Google Ads Campaign Poster Video Editing Motion Design Graphic Design
Abbaye Sainte-Marie du Mont des Cats
Visual Identity
CULTURE
January 2026 - January 2026
Lille, France
VISUAL IDENTITY REDESIGN - RELIGIOUS HERITAGE

Context: The Abbey wanted to modernize its image while preserving its Cistercian heritage and spiritual dimension.

Challenge: Create a contemporary identity that respects 200 years of history and speaks to new generations of visitors.

Solution:
→ Clean logo inspired by Cistercian architecture and the abbey's coat of arms.
→ Mineral and calming color palette
→ Classic-modern typography
→ Contemplative photo direction

Deliverables: Logo, typographies, colors, iconography.

Result: An identity that honors tradition while attracting a wider audience.
Art Direction Logo Design Typography Visual Identity Branding
Able
Visual Identity and Textile Design
SPORTS
May 2025 - May 2025
Lille, France
Creation of the visual identity for ABLE®, a French clothing brand dedicated to MMA. Development of a graphic charter with a technical and assertive style, in line with the discipline's codes and the sports universe. Design and creation of fight wear sets, including t-shirts and shorts, designed to combine aesthetics, readability of markings, and consistency with the brand image, while meeting the specific constraints of this type of apparel.
Visual Identity Logo Design Art Direction Branding Textile Design