Édouard Vandycke

Design of the graphic identity for the business cards of Nicolas Van Ledeghem, financial investment advisor and trainer.

The brief: create a medium that inspires trust and professionalism, while moving away from the sometimes austere codes of the financial sector, to reflect a modern and pedagogical approach to wealth management advice.

Design and creation of creative visuals, video editing, and motion graphics for digital campaigns on Meta Platforms and Google. Creation of engaging content, optimized for performance and brand identity. Development of posters for urban advertising campaigns, ensuring visual consistency, graphic impact, and adaptation to different broadcast formats.

Context: The Abbey wished to modernize its image while preserving its Cistercian heritage and spiritual dimension.

Challenge: Create a contemporary identity that respects 200 years of history and appeals to new generations of visitors.

Solution:

→ Clean logo inspired by Cistercian architecture and the abbey's coat of arms.

→ Mineral and calming color palette

→ Classic-modern typography

→ Contemplative photo direction

Deliverables: Logo, typography, colors, iconography.

Result: An identity that honors tradition while attracting a wider audience