About Edouard
French
Native or bilingual
English
Fluent
Experience
- YesparkCRM & E-Merchandising ManagerTRANSPORTATIONFebruary 2024 - Today (2 years and 5 months)Paris, France• Design and management of CRM initiatives aimed at improving the conversion, loyalty, and usage frequency of Subscription and Booking offers.• Development of new revenue streams through the launch and promotion of additional services, as well as cross-sell, upsell, and referral programs.• Management of the e-merchandising strategy: optimization of parking pages, industrialization of customer review collection, and content improvement to increase offer conversion rates.• Development of automations and AI use cases for CRM reporting, anomaly detection, and continuous optimization of marketing content.
- La Bonne DétenteCo-founderHEALTH AND WELLNESSFebruary 2020 - February 2024 (4 years)Paris, France• Creation of a marketplace specialized in CBD.• Traffic and sales generation through SEO, social networks, and CRM (abandoned cart, cross-sell, upsell, product recommendations, promotional campaigns).• Optimization of e-commerce performance through data analysis, improvement of the purchasing journey, and management of conversion levers.• Development of B2B partnerships with producers and distributors to enrich the marketplace's offering.
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