Freelancer profile translated to English.

Description

With over 10 years of experience in brand development, marketing strategy, and sales management, I support companies in their digital transformation and growth. I focus on performance, customer acquisition, brand positioning, and process digitalization, in both B2B and B2C environments. My background has allowed me to lead complex projects, manage multidisciplinary teams, and develop 360° marketing strategies. My mastery of CRM tools, acquisition levers, data, and marketing automation enables me to optimize customer conversion and loyalty while generating measurable results.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Nice (up to 50km), Porto-Vecchio (up to 50km), Bastia (up to 50km)

ETF INVEST
Digital Strategy, Marketing & Communication Expert
August 2023 - Today (3 years)
Nice, France
Mission: Support companies in their digital transformation, the structuring of their 360° marketing strategy, and the optimization of their commercial performance.
• Digital Strategy & Brand Positioning: Development and implementation of digital strategies to optimize visibility and engagement.
• Digital & UX/UI Audit: Optimization of web and e-commerce platform performance.
• Acquisition & Social Ads: Management and optimization of advertising campaigns (Google Ads, Facebook Ads) and social media strategies.
• CRM & Marketing Automation: Deployment of solutions for customer conversion and loyalty.
• Brand Content & Storytelling: Development of content strategies and partnerships to strengthen brand identity.
• Sales Enablement: Structuring service offerings + creation of pitches and presentations for the sales force.
• Performance & ROI: Performance analysis and reporting to adjust strategies and improve ROI.
Digital Transformation Automation Traffic Acquisition CRM Artificial Intelligence
GBH (Groupe Bernard Hayot)
Brand Director / Marketing and Sales Expert
February 2020 - July 2023 (3 years and 5 months)
Saint-Denis, Réunion
Mission: Lead brand strategy, annual marketing plan, commercial performance, and communication for Renault, Dacia, Jeep, Seres, and BYD brands.
• 360° Marketing Strategy: Development and management of strategies integrating digital, communication, and events. Multi-channel creative campaigns (TV, radio, digital, press) adapted to the automotive market.
➤ Increased brand awareness and market share growth by 26.1% in 2020 (Renault & Dacia).
• Digital Acquisition & Lead Gen: Management of multi-channel campaigns (Facebook Ads, Google Ads, Web). 1,500 leads/month generated (+37% growth), cost per lead optimized to €27 (Renault & Dacia).
• CRM & Loyalty: Structuring of the digital department and creation of the customer digital identity via CRM. Deployment of Lead Nurturing scenarios (2,500 leads/month reactivated), 2,500 customers recontacted/month. 88% positive Google reviews.
• Digital Sales Performance: 704 sales generated via digital (88/month), conversion rate of 6%, 28% of VPP (new vehicles) turnover from the digital channel.
• Profit Center Management: Rigorous monitoring of operating margins and financial results. Management and monitoring of new vehicle stocks.
• Sales Animation: Management of the sales strategy for Jeep, Seres, and BYD. Organization of premium product launches (showrooms, private test drives, press).
• Team Management: Leading and supervising multidisciplinary teams (digital, communication, sales) + managing external agencies (Media, Creative, Event).
• Budget Management: Management of an ONLINE & OFFLINE communication budget of €180K/month, arbitration of investments by lever, and reporting to General Management.
• Internal Communication: Management of internal channels (Intranet, Videos, HR Newsletter) to strengthen company culture.
• Watch & Innovation: Analysis of automotive market trends and integration of new technologies into marketing strategies.
Growth Strategy Traffic Acquisition CRM Hubspot Project Management
Maison Mère Immobilier
Real Estate Consultant
January 2017 - January 2020 (3 years)
Paris, France
Mission: Manage the entire sales cycle and enhance the property portfolio to maximize conversion rates and customer satisfaction.
• Offer Marketing: Highlighting properties through impactful visual and written content to generate inbound leads.
• Sales Funnel Management: Prospecting, qualifying leads, understanding needs, and managing transactions through to closing.
• Customer Experience & Loyalty: Managing a demanding clientele with a focus on recommendations and network development.
• Sales Performance: Achieving and exceeding sales targets in a highly competitive environment.
Sales Strategy Sales Excellence Customer Relations Prospecting