Freelancer profile translated to English.

Description

Who am I?

Former B2B Marketing Director at OpenClassrooms where I set up the entire inbound practice. I led 3 marketing teams as an employee before becoming a consultant.

💪 15 years as an employee - x3 startups, 3x Marketing Manager

🥇 5 years as a consultant

🙌 100+ businesses supported with clients such as OpenClassrooms, Electra, Ynov Campus group, BNP Paribas Real Estate, Okarito by Swile, Yousign, Privateaser, OVRSEA, Fabriq, Scalezia...

Including early stages that exploded afterwards!

I help management teams generate revenue and structure their organizations.

I have collaborated with the largest B2B agencies in the industry.

Rates by expertise

Growth Expert Mission: Daily Rate €750/day

CMO Mission (with management): Daily Rate upon request

Hourly Coaching: Daily Rate upon request

I combine

• A productized growth approach

• A strategic vision of content and channels

• Concrete, directly actionable recommendations

Specialties

B2B / SaaS / AARRR Framework

Expertise

Paid Ads / Outreach / Sales process

Exp

💪16 years of startup exp

3 years of consulting

🙌30+ clients in growth consulting

Skill & Transparency Guarantee

I don't create ready-made deliverables!
I dive deep into your business and go into operational detail with my recommendations.
I adapt the level of operational recommendations to your internal culture and team size. You can implement them internally, or I can assist you further on this.

Linkedin Profile

linkedin.com/in/edormancey/

My skills

Growth strategy
Management
Acquisition: SEA & Social Ads (Linkedin Ads, Facebook Ads, Google Ads)
Sales automation: workflows, nurturing, automation

Languages

French
Native or bilingual
English
Native or bilingual
Portuguese
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Lille (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km)

SMARTBOX
Coaching Senior Managers
E-COMMERCE
October 2025 - January 2026 (3 months)
Dublin, Ireland
With over 10 teams managed in my career, I act as a "hands-on" coach for senior managers in the company through:
Group interventions, to inspire
Collective coaching sessions, for concrete guidance
These managers all have a minimum of 10 years of experience and hold positions in marketing, sales, and tech teams.
1-on-1 Coaching Team Management
ELI App
360° Umbrella Go-to-Market Strategy⚡️ 100% Actionable
HUMAN RESOURCES
January 2025 - March 2025 (2 months)
La Rochelle, France
ELI is an employee engagement HR app initially positioned in CSR, with high growth. It operates in an already competitive market.

Comprehensive audit and go-to-market plan definition for the solution's strengths:
Definition & sizing of priority market segments to target => umbrella messaging and adapted value proposition
Competitor inbound strategy analysis
Audit of the current go-to-market strategy (SEO, content creation, social media, outbound)
Definition of the priority SEO keyword roadmap
Definition of key business content to produce: prioritized ideas for top articles / top lead magnets
Prioritization of product features to develop
Synchronous reporting with analysis and client challenges
Inbound Marketing Content Marketing SEA
Ynov Campus
Fractional CMO
EDUCATION AND E-LEARNING
August 2024 - September 2025 (1 year and 1 month)
Bordeaux, France
Part-time CMO (Aug 24 => Dec 24)
Management of a 7-person team with a strong acquisition focus
Daily support for repositioning the role of the headquarters' marketing team, with a strong coaching dimension.
Marketing budget of several million euros.
Increasingly competitive environment.

Head of CRM (Jan 25 => Sep 25)
After a successful CMO transition, Ynov wishes to position me on CRM topics to fill internal skill gaps
Management of a massive CRM migration from one Salesforce environment to another
Strategic directions: paths to maintain vs. paths to develop
Management of a specialized agency
CMO Team Management SEA

Check out Edouard's experience

Norman

IOBEYA SAS

Reviewed on 7/8/2021

Excellent support from Edouard in improving and optimizing the lead lifecycle in Hubspot and Salesforce. Edouard is proactive and does not hesitate to go beyond the scope of his mission to share his expertise on related topics. His deliverables are very detailed. Furthermore, he makes himself available. It is very easy to communicate and iterate with him.