Freelancer profile translated to English.

Description

Passionate about branding and communication, I enjoy making our disciplines accessible to any company to support their development. From a very specific strategic positioning to a tactical plan or the simple deployment of basic codes, which, when repeated, will be powerful. As an entrepreneur, I apply my recommendations to myself through my brand Ode Annecy. I enjoy sharing and learning by taking on your missions to cross-pollinate universes and create tailor-made solutions.

The brand is a formidable tool for differentiation, valorization, recruitment, team building, etc.

After 13 years in consulting agencies (supporting numerous clients in services, industry, or retail) and 5 years as Marketing Director for an industrial company, and 2 business creations. I combine concept and efficiency, creativity and pragmatism. I am sensitive to the challenges of companies and brands, and I provide strategic or operational answers to their needs.

Corporate, commercial, internal, or digital, communication, through the lens of the brand and a taste for results, is a powerful ally for the development and sustainability of your business.

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Annecy (up to 50km)

AL. SAS
Leader
CONSULTING AND AUDITS
April 2016 - Today (10 years and 2 months)
Annecy, France
- Design and define a new offering to simplify access to marketing and communication for SMEs
- Define the network's operation (deliverables, rights and obligations, pricing, management, etc.)
- Create the brand and its first materials: website, magazine, merchandise, mobile application
- Select network resources: 17 automated solutions, a collective of 120 freelancers, 40 recipes
- Produce fundamental sales and communication materials
- Promote the network and recruit candidates (social media, email marketing, public relations, trade shows)
- Manage the network by supporting affiliates (technical notes, sales actions, workshops)
- Develop and manage client projects: consulting, brand creation, publishing, or website development...
Branding Consulting Marketing 360° Communication
Groupe IPAC
Trainer
EDUCATION AND E-LEARNING
February 2017 - Today (9 years and 4 months)
Auvergne-Rhône-Alpes, France
Conducting seminars for bachelors and masters on the following subjects:

e-branding
digital marketing
community management
operational communication
marcom strategy
Branding Marketing Positioning Strategy Business Strategy 360° Communication Training Web Marketing
Moswo
Agency Manager - Consulting Director
CONSULTING AND AUDITS
May 2007 - March 2012 (4 years and 10 months)
Lyon, France
- Advise clients and manage projects, from marketing strategy to operational communication
- Develop business activity through prospecting, direct marketing, negotiation, and customer retention
- Manage two brand managers and oversee the Lyon office (Nantes headquarters)
Branding Strategic Consulting Marketing 360° Communication Business Development Management Operational Marketing