Freelancer profile translated to English.
Back to original languageAbout Edouard
Brand Designer / Brand Creation and Strategy / Naming and Territory
Branding and rebranding references on sablenoir.io
🧠 Why contact me?
- Create a brand or re-enchant a brand territory
- Image overhaul after a merger-acquisition or transformation
- Define a differentiating positioning in a market or category
- Increase the perceived value of the brand and its offering
- Need for memorable and available naming
- Need for a credible visual identity
200+ SMEs, agencies, and groups trust me:Axa Climate, Jost Hotel, Bim School, CBA Design, Decathlon, Belgueule, Seita Imperial Tobacco, Lacoste, Orès Collective, Edhec, etc.Trainerat Narratiiv Paris school
✳️ What I bring:
- Branding vision and mindset
- No-bullshit brand strategy
- Clear positioning
- Actionable brand platform for internal and external use
- Meaningful name
- Logo and visual identity
- Communication strategy
💡 My expertise
-> Brand Strategy & Positioning
Image audit, client interviews, insight analysis, benchmarking, positioning workshop, brand and offering architecture
-> Brand Platform & Storytelling
DNA, mission, vision, values, target audience, big idea, value proposition, key messages, tone of voice, manifesto
-> Naming & Renaming
Brand name creation, cultural, legal, and competitive checks
-> Logo & Visual Identity
Artistic direction, logo creation or redesign, visual territory, graphic system, packaging, graphic charter
-> Brand Activation
Key messages, website UX/UI, brochures, communication kit, employer branding strategy, signage deployment, print design
❤️ My experience
- 13+ years of experience, in design agencies then founder of Sable Noir
- 50+ brand platforms
- 15+ naming projects
- 50+ logo and visual identity projects
- 10+ website design and copywriting projects
- 2 International Awards
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- MARQUER ImmobilierVisual Identity Creation for a Real Estate AgencyREAL ESTATEApril 2026 - May 2026 (1 month)Annemasse, FranceHow can a real estate agency concretely establish its positioning to attract the right client profiles without overbidding and assert its identity to repel unsuitable profiles without wasting time?Support with the brief to clarify positioningSemiotic marketing positioning benchmarkDefinition of a brand territory and artistic directionDesign of the logo and visual identity with applications on digital media, print, signage, window graphics, and interior decor.Setup of the brand center and visual identity guidelines on Canva Pro and training of the client teamClient review: coming soon
- CRÉDIT COOPÉRATIFArtistic Direction and Visual Identity Design for a Banking & Insurance EventBANKING AND INSURANCEFebruary 2026 - March 2026 (1 month)Paris, FranceHow to reflect the spirit and values of all Crédit Coopératif employees through the visual identity of its major annual event, including its general assembly and sharing moments?Client brief study and event objectivesCreative research and explorationDefinition of the graphic artistic direction and design of the visual identity with a specific logo, visual universe, and graphic systemCreation of mock-ups and 3D model stylingRoll-out of the visual identity on print media, badges, signage, and scenography elementsContext: Tender in collaboration with a Parisian event agency
- PSGArtistic Direction and Visual Identity Design for a Football Club EventSPORTSJanuary 2026 - February 2026 (1 month)Paris, FranceHow to create the visual identity for an internal event to honor and celebrate all the employees who enable PSG to preserve and develop its brand?Study of the client brief and PSG's graphic charterDefinition of the graphic artistic direction for the event's scenographyCreation of mock-ups and 3D model stylingRoll-out of the visual identity on badges, signage, and scenography elementsContext: Tender in collaboration with a Parisian event agency
Reviews
Recommendations
CA
MP
+8
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Education
- Master Marketing & CommunicationÉcole de Management Léonard de Vinci2012