Freelancer profile translated to English.
Back to original languageAbout Edouard
Brand Designer / Brand Creation and Strategy / Naming and Territory
🧠 Why contact me?
- Create a B2B or B2C brand
- Design a brand identity
- Re-enchant a brand territory
- Design a brand architecture
- Brand image overhaul following merger-acquisition or transformation
- Create a memorable name
- Create a credible visual identity
- Create your brand assets
200+ SMEs, agencies, and groups trust me:Axa Climate, Jost Hotel, Bim School, CBA Design, Decathlon, Belgueule, Seita Imperial Tobacco, Lacoste, Orès Collective, Edhec, etc.Branding Trainerat Narratiiv Paris school
✳️ What I bring
- Project realization
- Clear positioning
- Your target audience's interest in your brand
- Actionable brand platform
- Meaningful name
- Logo and visual identity
- Narrative and marketing structure
- Brand management advice
💡 My expertise
-> Brand Strategy & Positioning
Image audit, client interviews, insights analysis, benchmarking, positioning workshop, brand and offering architecture
-> Brand Platform & Storytelling
DNA, mission, vision, values, target audience, big idea, value proposition, key messages, tone of voice, manifesto
-> Naming & Renaming
Brand name creation, cultural, legal, and competitive checks
-> Logo & Visual Identity
Artistic direction, logo creation or redesign, visual territory, graphic system, packaging, graphic charter
-> Brand Activation
Key messages, website UX/UI, brochures, copywriting, communication kit, signage deployment, print design
❤️ My experience
- 13+ years of experience, in design agencies then founder of Sable Noir
- 55+ brand platforms
- 30+ naming projects
- 70+ logo and visual identity projects
- 10+ website design and copy projects
- 2 International Awards
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- MARQUER ImmobilierVisual Identity Creation for a Real Estate AgencyREAL ESTATEApril 2026 - May 2026 (1 month)Annemasse, FranceHow can a real estate agency concretely establish its positioning to attract the right client profiles without overspending and assert its identity to repel unsuitable profiles without wasting time?
- Support with briefing to clarify positioning
- Semio-marketing positioning benchmark
- Definition of a brand territory and artistic direction
- Design of the logo and visual identity with applications on digital media, print, signage, window displays, and interior decor.
- Setup of the brand center and visual identity guidelines on Canva Pro and training of the client team
Client testimonial: Coming soon - CRÉDIT COOPÉRATIFArtistic Direction and Visual Identity Design for a Banking & Insurance EventBANKING AND INSURANCEFebruary 2026 - March 2026 (1 month)Paris, FranceHow to reflect the spirit and values of all Crédit Coopératif employees through the visual identity of its major annual event, including its general assembly and networking moments?
- Analysis of the client brief and event objectives
- Creative research and exploration
- Definition of the graphic artistic direction and design of the visual identity with a specific logo, visual universe, and graphic system
- Creation of mock-ups and 3D model styling
- Deployment of the visual identity on print media, badges, signage, and scenography elements
Context: Tender in collaboration with a Parisian event agency - PSGArtistic Direction and Visual Identity Design for a Football Club EventSPORTSJanuary 2026 - February 2026 (1 month)Paris, FranceHow to create the visual identity for an internal event aimed at honoring and celebrating all the employees who enable PSG to preserve and develop its brand?
- Analysis of the client brief and PSG's graphic charter
- Definition of the artistic direction for the event's scenography
- Creation of mock-ups and 3D model styling
- Deployment of the visual identity on badges, signage, and scenography elements
Context: Tender in collaboration with a Parisian event agency
Reviews
Recommendations
CA
MP
+8
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Education
- Master of Marketing & CommunicationÉcole de Management Léonard de Vinci2012