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Edouard JanodyEJ

Edouard Janody

Digital Marketing Manager

€370/day
1 project
Poitiers, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Edouard

I help local businesses clarify their message, strengthen their visibility, and become more easily chosen.

My name is Edouard, a digital marketing and local communication consultant based in Poitiers.

For over 9 years, I've been working in the world of marketing, digital, and communication. I've supported over 40 clients, primarily in Nouvelle-Aquitaine, but also in Lyon, Brittany, Paris, and other regions.

My approach is simple: I don't see marketing as an accumulation of tools, publications, or campaigns. For me, it should first help a company clarify its positioning, assert its difference, and create preference among its customers.

My strength lies in my understanding of the field. Behind every business, there's a story, a personality, constraints, objectives, and above all, an audience to reach with precision.

I support VSEs, SMEs, freelancers, and local entrepreneurs across several levers: communication strategy, content creation, local SEO, advertising campaigns, email marketing, copywriting, WordPress, inbound marketing, and social media.

What I bring:

✍️ Clarity: helping leaders to take a step back, prioritize their actions, and make choices consistent with their objectives, resources, and real-world situation.

⚡ Responsiveness: turning ideas into concrete actions, without unnecessary jargon or unrealistic strategies.

🔎 Curiosity: staying attentive to trends, digital usage, and customer behavior to propose current, relevant, and effective actions.

📍 Proximity: supporting local businesses in building a clearer, more credible, and more rooted presence in their territory.

I look forward to discussing your visibility, strategy, and local development challenges.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Poitiers (up to 50km)

Experience

  • AXIO FORMATION
    SEO / GEO Consultant
    EDUCATION AND E-LEARNING
    April 2026 - April 2026
    Poitiers, France
    Local SEO & Training Consultant for Liberal Professions

    Liberal professionals (lawyers, doctors, accountants, etc.) have enormous online potential... but little time to exploit it.

    In Poitiers, I designed a turnkey SEO/GEO training program to help them gain visibility without spending 10 hours a week on it.

    🎯 Training Objectives:
    Understand SEO basics: Keywords, tags, backlinks... without technical jargon.
    Master GEO (Local SEO):
    Google My Business optimization (categories, descriptions, posts).
    Local content creation (e.g., "How to choose a dentist in Poitiers?").
    Customer review management (responses, prompts to rate).

    ⚙️ Free and Paid Tools:
    Google Keyword Planner to find keywords.
    AnswerThePublic to identify patient/client questions.
    SEMrush (light version) to analyze competition.

    📅 Course Structure (3 days):
    1️⃣ Morning: Theory & Audit
    Diagnostic of their current website's SEO/GEO...
    Identification of priority keywords (e.g., "hypnotherapist in Poitiers")...

    2️⃣ Afternoon: Practice
    Copywriting workshop: Write an optimized article for their business...
    Simulation: Optimize a Google My Business profile live...
    SEO Audit GEO SEO Copywriting Social Media Training
  • 1000&1Projets
    Digital Marketing Consultant
    CIVIL ENGINEERING
    February 2025 - June 2025 (4 months)
    Poitiers, France
    Digital strategy specialist for renovation sector players

    At 1000&1 Projets, I supported the transformation of their communication by:
    ➡️ Creating content that converts (project sheets, client testimonials, before/after storytelling)
    ➡️ Managing their social media strategy (LinkedIn, Instagram, Facebook) to generate qualified leads
    ➡️ Optimizing their Ads campaigns (Meta, to target homeowners in Nouvelle-Aquitaine)
    ➡️ Advising on their positioning to differentiate in a competitive market
    Passionate about the blend of creativity and performance, I help businesses tell their story and attract more clients.

    Have a project? Let's talk!
    Social media Content marketing Branding
  • Larylab
    Digital Marketing Consultant
    HEALTH AND WELLNESS
    January 2023 - May 2024 (1 year and 4 months)
    Poitiers, France
    Digital strategist for personal development experts

    At Larylab, I supported the strategic transformation of their vocal coaching firm by:
    ➡️ Defining a unique positioning (beyond "classic vocal coaching")
    ➡️ Structuring their offering (workshops, online courses, VIP coaching)
    ➡️ Automating their client acquisition (funnels, email marketing, partnerships)
    ➡️ Creating an engaged community (social media, newsletter, events)
    My mission: Help experts move from invisible to indispensable.

    💬 Have a project? Let's talk!
    Social Media Marketing Direct marketing Inbound marketing

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Education

  • Master II: Manager of Marketing and Commercial Development
    ISEG
    2018

Skill set

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