Edouard Hocde

Interim management: replacement of the French Marketing Director in charge of sales-led segments: SMEs and Accounting Firms.

These two segments represent a significant challenge for Qonto: to drive a lead generation strategy with high expectations for human relationships in a company built on self-onboarding and product-led growth.

Work with Island develops and distributes acoustic booths for offices.

I built the team from scratch to transform our marketing: moving from performance-based acquisition plateauing on Google Ads to lead generation based on content. In parallel, we launched internationally in Switzerland, Spain, and the UK, and participated in about ten trade shows.

Three key initiatives enabled us to regain **aggressive and profitable growth**:

- Integration of Search and social ads expertise to optimize performance

- Creation of a creative department to increase content production capacity

- Implementation of nurturing to improve qualification and closing rates

- Analysis of our customer segments to redefine positioning

- Redesign and management of our performance campaigns

- Website, form, and landing page redesign

- Launch of social media video ads

- Recruitment to implement nurturing and email campaigns

Content strategy and in-house video production:

-Production, editing, and post-production of the first video formats

- Recruitment and management of a videographer/graphic designer duo

- Distribution of organic and paid content on social media

Elevated **event marketing**, enhanced by on-site content creation:

- Organization of an event at our Vivatech booth with our advertising agency

- Redesign of the booth and art direction for Workspace

- Brand launch in the UK and Spain with Workspace UK and Wobi Madrid

Advertising Stack: Google Ads, LinkedIn Ads,

Facebook Ads

Natural Referencing: Ahref, Google Search Console

E-commerce: Shopify

CRM and Landing Pages: Hubspot

Documentation and Project Management: Notion

Graphic and Video Creation: Adobe Suite

AgroLeague's mission is to help farmers cultivate better with fewer pesticides without yield loss. Our platform equips farmers with data, the best research, and the expertise of local independent agronomists for more profitable decisions. My objectives: community engagement, acquiring new members, increasing AgroLeague's visibility, and speaking out on agroecology issues.