Freelancer profile translated to English.
Back to original languageAbout Edouard
đSenior Google Ads & Paid Media Consultantâ Lead Generation Specialist
đ+âŹ8M annual budget managed
đŻ+450,000 qualified leads generated in 2 years
âïžAdvanced tracking expertise (GTM, GA4)
đ Account scaling
đą Campaigns with âŹ10K+/day managed
I help companies looking to structure, stabilize, and scale their paid acquisition on Google Ads.
đŻ Your goals
â Generate morequalified leads
â Stabilize and reduce yourCPL
âStructurea Google Ads account
â Stabilize yourtracking
âScalewithout degrading profitability
â
My solutions
âComplete auditof your Google Ads account
â Redesign and advanced structuring (Search / PMax / Demand Gen)
â Implementation or optimization oftracking(GTM / GA4)
â Campaignoptimization(bids, keywords, audiences)
â Progressivescalingof profitable budgets
â Implementation of Looker Studiodashboards
âïžWhat I guarantee
âResponsivenessto your urgent needs
â Precise and transparentreportingof generated performance
đ©Ready to work together?
Contact meto discuss your project! :)
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Spin8Senior Media Buyer â Google Ads & Paid MediaENERGY AND UTILITIESMarch 2024 - Today (2 years and 5 months)Levallois-Perret, France
- Managed and optimizedGoogle Adsaccounts with an annual budget of+âŹ8Mdedicated to lead generation across multiple competitive markets.
- Contributed to thegeneration of +450,000 leadsqualified over 2 years, focusing on performance stability and CPL control.
- Implemented and stabilizedadvanced tracking(GTM, GA4) to secure data and optimize decision-making.
- Activated complementary channels:Meta Adsand **TikTok Ads**.
- Created management dashboards (**Looker Studio**) and analyzed business indicators (CPL, conversion rate, profitability).
- Continuously optimized conversion-oriented landing pages.
- TendoorsDigital Marketing & Media Buyer ManagerREAL ESTATENovember 2022 - February 2024 (1 year and 3 months)Paris, France
- Created and structured the company's digital marketing department.
- Defined and deployed the paid acquisition strategy (Google Ads & Facebook Ads).
- Managed lead generation campaigns for sales teams.
- Implemented performance tracking via Google Analytics and provided decision-making reports.
- Continuously optimized campaigns and improved the quality of leads generated.
- Coordinated marketing and communication actions to support growth.
- Welcome TomorrowMedia Buyer & Digital Marketing Project ManagerCONSULTING AND AUDITSNovember 2022 - January 2025 (2 years and 2 months)Paris, France
- Managed digital marketing projects for agency clients (acquisition & communication).
- Defined and deployed paid acquisition strategies (Google Ads & Meta Ads).
- Managed and optimized campaigns focused on lead generation and performance.
- Implemented KPI tracking and reporting via Google Analytics.
- Coordinated communication service providers and managed client relationships.
- Analyzed performance and provided strategic optimization recommendations.
Reviews
Maxime
Welcome Tomorrow
Reviewed on 5/27/2023
Excellent mission, great professionalism, and very good English level. We recommend Edouard for your missions involving managing advertising accounts on Meta or Google, implementing a creative and analytical strategy, and project monitoring.
P
Philippe
Paris me voila
Reviewed on 5/5/2023
Edouard met our expectations professionally, particularly in defining objectives and implementing our web marketing strategy. Deadlines, objectives, and budgets were respected. We would gladly work with him again.
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Education
- Manager of Digital Innovation - Digital Marketing SpecializationWeb School Factory2021Formation orientĂ©e stratĂ©gie digitale, acquisition et gestion de projet, avec une approche transversale Marketing, design et tech. SpĂ©cialisation en Marketing Digital (SEA, acquisition), complĂ©tĂ©e par des compĂ©tences en gestion de projet, pilotage dâĂ©quipes et communication. Travail en mode projet sur des problĂ©matiques concrĂštes dâinnovation numĂ©rique, avec une forte orientation rĂ©sultats, structuration et prise de dĂ©cision basĂ©e sur la donnĂ©e.
- BaccalaureateInstitut Notre Dame, Saint-Germain-En-Laye2016BaccalaurĂ©at en Sciences Ăconomiques et Sociales