Freelancer profile translated to English.
Back to original languageAbout Edouard
I help companies launch new offerings and sign their first clients. I work on the most delicate phase of a launch: clarifying positioning, structuring the go-to-market, and transforming an offering into real commercial traction.
Within a training group, I participated in the launch of its 8 institutes (4 of which I led the complete strategy for), a portfolio that today generates several million euros in annual revenue. I also led the main commercial innovation initiatives (growth-sales) and the turnaround of underperforming programs.
Specifically, I work on:
- The positioning and packaging of a new offering
- The construction of the go-to-market and acquisition channels
- Prospecting and signing the first clients
- Structuring and coaching sales teams
My focus: SMEs, scale-ups, and organizations launching a new activity, a new vertical, or a high-stakes offering.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Cartesia EducationDevelopment DirectorEDUCATION AND E-LEARNINGJanuary 2024 - January 2026 (2 years)Paris, FranceManaged the strategic development of the group: creation of new institutes, commercial innovation, and program turnaround.- Launched 4 new institutes (EDAI, EMC, Uncode School, EME), as the owner of the complete strategy: offering, go-to-market, recruitment of first clients.- Commercial innovation and turnaround of underperforming programs, across the group's various brands.- Contributed to a portfolio of 8 institutes now generating several million euros in annual revenue.- Managed cross-functional sales teams (growth & sales).
- Cartesia EducationBusiness DeveloperEDUCATION AND E-LEARNINGJanuary 2019 - January 2024 (5 years)Paris, France- Launched 4 institutes (Pro-Compta, Conférence Cartesia, École de Santé Naturelle, École des Signes).- Business development and offering structuring.- Implementation and optimization of sales processes, recruitment of first clients.
- A mon compteEntrepreneur - Project DevelopmentCULTUREJanuary 2014 - January 2019 (5 years)Paris, FranceCreation, structuring, and development of projects, from idea to operational activity.- Business development, partnerships, and fundraising.- Design and management of crowdfunding campaigns.- Recruitment and management of operational teams.Key projects:
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Education
- Master Grande École, EntrepreneurshipNEOMA Business School2013Master Grande École, Entrepreneuriat
- Bachelor of Arts in HistoryUniversité Paris-Sorbonne2009Licence d'Histoire