Freelancer profile translated to English.
Back to original languageAbout Edouard
SEA & SMA Specialist (Google Ads, Meta Ads, Microsoft Ads, Tiktok Ads, Pinterest etc.) and client acquisition for over 6 years in agencies (Vanksen, datashake, Ad's up Consulting, Roads) & over 9 years in Digital.
Having worked with prestigious E-commerce & Lead Gen brands (Ritz Paris, Naali, Oxbow, Red Bull, Carré Blanc, Euro-Assurance, Studi, M.Moustache, le gramme, Maison Labiche, Peaudouce, UnBonMaillot, etc.) on both strategic & operational aspects.
Recommendations on PAID Media / CRO / Creative / Marketing Strategy to scale brands.
I have managed over a dozen brands with an annual Paid budget >€500K/year & several brands with a budget between €100K/month & >€1M/month).
I also work for training organizations, as a Meta speaker or with students of the MSc MBA at ESSEC.
Optimization, performance & rigor are essential aspects of my work.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Marseille (up to 10km)
Experience
- RoadsTeam Lead Performance Manager (SEA/SMA)E-COMMERCEAugust 2024 - Today (2 years)Senior Performance Manager & Team Lead (SEA/SMA) at Roads, an agency specializing in e-commerce & retail.Clients managed or supported:- Carré Blanc France & Belgium- Oxbow- Naali- Un Bon Maillot- Chillow- 3 wine brands in the USA- RoadstrManagement of 3 permanent consultants.Roads relies on 3 pillars:🏗️ Management of Meta Ads, Google Ads, Pinterest Ads, Snapchat Ads, TikTok Ads campaigns🎨 Production of converting videos and static visuals (via the internal Kreads studio)🛒 Growth - retail - e-commerce expertise
- Ad's up Consulting (Groupe EDG),Senior Consultant (SEA/SMA)E-COMMERCEOctober 2023 - August 2025 (1 year and 10 months)Senior Consultant (SEA/SMA) at Ad's up Consulting (EDG Group), a consulting firm in SEA, Social Ads, SEO & Programmatic Display strategy.Managed an Ads budget from €120K to €900K/month (Portfolio of Premium clients)Sectors of supported clients:- 5-star Parisian luxury hotel- World leader in Energy Drinks- Online Certification Training School from CAP to BAC+5 level- Online Childcare- Lead BrokersResponsible for strategy and campaign implementation on:Google Ads, Meta Ads & Microsoft Advertising.Day-to-day client relationship management and performance analysis through reporting on Looker Studio, Google Sheet, Funnel.io, GA4, etc.
- datashakeSenior Digital Strategy Consultant (SEA/SMA)E-COMMERCESeptember 2021 - October 2023 (2 years and 1 month)Paris, FranceSenior Digital Strategy Consultant responsible for paid acquisition (SEA & SMA) across various advertising channels (Google Ads, Facebook Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads, Tiktok Ads, Pinterest Ads, Amazon Ads, Criteo Ads, etc.) managing a B2C & B2B client portfolio, e-commerce & Lead Gen.- Managed a global monthly portfolio of >€300K/month (5 to 7 clients managed including Oxbow, M.Moustache, Euro-Assurance, Maison Labiche, le Gramme, etc.)- Referent for Google Looker Studio (Data Studio) and automation on Meta Ads & Google Ads.- Google Digital Champion Program 2022, speaker at Meta Paris events & Lecturer for MSc MBA ESSEC Business School Paris.- Managed 2 consultants.datashake is certified Google Partner Premier, Meta Business Partner, Microsoft Advertising Partner Select and Amazon Advertising Sponsored Ads Accreditation.
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Education
- Master Spécialisé Business Connecté (E-commerce)KEDGE Business School2020Master spécialisé en Business Connecté (Digital, eCommerce, etc.) en 2 ans sur le campus de Bordeaux avec des cours d'introduction au Business Connecté, Coding Skills, Maîtrise des outils Google, Achat Media Online, Community management, Conduite de Projet Web, Formation ATInternet. Participation à des Studytrip à la rencontre des entreprises acteurs du digital à Paris (Fnac, Amazon, Salesforces, ...), Bordeaux (Cdiscount, ...) et Dublin (Google, Facebook, Twitter, LinkedIn ...). Participation à l'Amazon Campus Challenge 2018 (Accompagner une TPE ou PME au choix dans son virage digital, par le lancement de son activité de vente sur la place de marché ou « Marketplace » d’Amazon). Certifications AT Internet "OR" & Google Ads Search & Display Membre de 2 associations : "Captain Jack" : Vice-Président et Responsable Communication du journal de KEDGE BS (orienté humour) "Com'On KBS" : Trésorier/Couvertures photo/vidéo de l'association audiovisuelle Désormais MS Marketing Digital & Data
- Classe préparatoire D2 ENS CachanLycée André Boulloche2016Classe préparatoire D2 ENS Cachan
Certifications
- Meta Certified Media Buying ProfessionalMeta2023
- Microsoft Advertising Search CertificationMicrosoft2023