Freelancer profile translated to English.
Back to original languageAbout Edouard
Mobile application marketing, I support you from A to Z, from the objective definition phase, needs identification, specification writing... to project delivery!
Mobile application traffic acquisition: Together, we identify the marketing strategy and promotional levers to implement.
User engagement on a mobile app: From setting up a newsletter to developing a complex CRM journey including the use of push notifications, I offer you the technical and marketing solutions adapted to your target audience and your product.
Performance: Unlike traditional advertising, every investment in a mobile application is measurable! Depending on the framework of our collaboration, I will regularly share a performance report of your mobile app.
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Passionate about the digital environment, I created websites as early as 1996, and decided to make it my profession in 2008.
With a Master's degree in Direct Marketing and then a Master's degree in Computer Science, I obtained my first permanent contract in a Parisian startup in 2010. Since 2012, I have specialized in the mobile application environment.
Project management, product management, online advertising, user engagement, and performance indicator definition have been part of my daily life for over 10 years. I have been providing consulting services to companies since 2016, and I accompany my recommendations with operational implementation.
If your company or project needs a boost, or simply an operational relay for a limited time, do not hesitate: contact me!
French
Native or bilingual
German
Conversational
English
Fluent
Spanish
Conversational
Can work on-site
La Guadeloupe (up to 50km), Pointe-Ă -Pitre (up to 100km), Fort-de-France (up to 100km)
Experience
- Mobile Apps GrowthDirigeantCONSULTING AND AUDITSFebruary 2016 - Today (10 years and 3 months)Saint-Claude, FranceConsulting for companies, startups, and large accounts on mobile application marketing strategy:- Traffic acquisition with Google Adwords and Facebook Ads and Apple Search Ads- User engagement through email marketing and push notifications- Definition of key performance indicatorsTraining in Mobile Application and Website Marketing in universities, engineering schools, and professional training centers.Main tools: Appsflyer, Adjust, Braze, Mailchimp, Firebase, Braze, Mixpanel, Batch, OneSignal, Hubspot CRM.
- TRACEData & Digital ManagerPRESS AND MEDIAJune 2016 - April 2020 (3 years and 10 months)Paris, FranceResponsible for the digital transformation of the TRACE group and the group's digital content sales platforms:- TRACE Play: SVOD platform (iOS, Android, Web, Amazon Fire TV, Apple TV, Roku, HTML5 TV Apps)- TRACE Radio: Mobile applications for broadcasting TRACE group radio and web radio stations- Salesforce: Implementation of CRM for the group's sales teams- Wrike: Project Management tool used as an ERP within the groupData Manager, from collection to value creation through use for CRM (email and push notifications) and Business Intelligence purposes.Main tools: Google Analytics, Google Adsense/Admob, Facebook Ads, Sisense, Salesforce, Wrike, Firebase, Appsflyer, Braze, Mailchimp, Infobip, JIRA Atlassian, Applause, Asana.
- News RepublicGrowth ManagerPRESS AND MEDIAMarch 2015 - March 2016 (1 year)Bordeaux, FranceResponsible for traffic acquisition and user engagement on the mobile application at headquarters in Bordeaux.Creation of guidelines, best practices, and implementation of performance indicators for marketing campaigns.Main tools: Localytics, Google Analytics, Adjust, Apple Ads, Google Adwords, Facebook Ads
Reviews
Playgrnd
playgrnd
Reviewed on 12/16/2020
Edouard accompanied us for several weeks on the deployment of an application for home care assistants in France.
Edouard is extremely professional and showed great pedagogical skill in his actions.
I can only approve of his expertise in the digital acquisition pillar, as well as in retention and satisfaction.
His technical skills also enabled good collaboration with our developers for the integration of new tools (Firebase, Pushwoosh).
Edouard is a very human person who prioritizes the end-users (whom he even wished to interview to understand them better), which for us is the key to the success of every action.
It will be a pleasure to collaborate with Edouard again on future projects :)
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Account deleted
Reviewed on 12/14/2021
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Education
- Master in Computer ScienceQUT Brisbane, Australia2010
- Master in Direct MarketingIAE Lille2007