Freelancer profile translated to English.
Back to original languageAbout Edouard
Premium Support in Paid Marketing:
1) Initial discussion on objectives, ambitions, and available resources (media budget, creative assets...)
2) In-depth audit of the entire digital ecosystem (channels, GA, organic...)
3) Development and presentation of a coherent and realistic paid strategy.
4) Setup week: collection of requested assets, tracking implementation, account structure (Google Ads, Meta Ads, Linkedin Ads, etc.), ad copy creation if needed. Can be done at your premises in Paris.
5) Launch: optimizations and regular exchanges to increase ROAS or decrease CPL as quickly as possible.
6) Stabilization: achieving remaining performance through A/B tests, landing page audits, etc.
7) Scale: implementation of a budget increase plan in line with objectives and deployed resources.
8) Consulting: going beyond paid scope to offer more global support: in-depth work on wording, competitive analysis, traction testing for new international markets, etc.
Portfolio intentionally limited to six clients to maintain quality service.
Two spots currently available (last update: June 27, 2022)
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Junto FranceSenior Consultant SEA & Paid SocialCONSULTING AND AUDITSJanuary 2020 - June 2021 (1 year and 5 months)92100 Boulogne-Billancourt, FranceOver €500,000 in monthly media budget personally managed. Clients: United Heroes, Nomad Homes, Sport Easy, Depancel, Worklife, Archies...- Strategic: Development and implementation of complex ROI-driven Paid strategies.- Technical: Expertise in key channels: Google Ads, Linkedin Ads, Facebook Ads.- Analytics: Advanced proficiency in Google Analytics and Matomo.- Consulting: Primarily B2B clients: CRM issues, lead quality, and scaling plans.- Business: Identification of opportunities, market testing, and assistance in creating new offers.
- KouloulaGrowth MarketingMarch 2019 - March 2021 (2 years)Paris, France- Online training on South Africa: Kouloula, 130 min of video content, SEO, Facebook Ads & Google campaigns, press, influencer relations, social media.- Landing Pages: Market testing of new products, Facebook Ads campaigns, and conversion optimization with Hotjar.- Podcast: Instant-Safari, "the cool podcast on conservation" ranked #3 in its category on Apple Podcasts after only 4 episodes.
- IndépendantMarketing ConsultantMarch 2019 - January 2021 (1 year and 10 months)South AfricaSales of marketing packages to lodges in the Kruger region including: A responsive website: SEO, social media accounts, OTA accounts. Content creation: videos, photos, written. A communication plan with a complete graphic charter.
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Education
- Bachelor in Business AdministrationESSCA2017Bachelor of Business Administration - BBA, Management
- Master in Resort Management, Tourism and Travel Services ManagementVatel Mauritius2019Master in Resort Management , Gestion des services de tourisme et voyages