Freelancer profile translated to English.
Back to original languageAbout Edouard
Product Leader with over 10 years of experience, I work at the intersection of tech, business strategy, and execution.
I have launched and developed digital products in various sectors: mobile, e-commerce, retail, e-mobility, and consulting. I operate between strategic vision, operational management, and product delivery, with a clear priority: creating value for the company and its customers.
With a structured and benevolent leadership, I help teams gain autonomy, develop their skills, and move forward with clarity towards aligned objectives, at the crossroads of user satisfaction and business performance. I enjoy building a strong product culture, where continuous improvement supports collective ambition and strategic impact.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 20km), Marseille (up to 20km), Montpellier (up to 20km), Bordeaux (up to 20km)
Experience
- BUTLead Product & UXRETAIL (LARGE RETAILERS)September 2025 - December 2025 (3 months)Paris, FranceA major home goods retailer in France, operating an omnichannel model combining a physical store network, e-commerce, and an integrated marketplace.Context:Structuring the e-commerce product organization to support GMV growth, create dedicated feature teams, and strengthen collaboration between business, tech, and digital teams across the company.Mission:Defining and executing a user-centric product roadmap aligned with business objectives, creating cross-functional product teams, developing team skills, and transforming ways of working towards a product-led model.Achievements:- Defined and managed an e-commerce product roadmap focused on performance and aligned with GMV growth objectives.- Created and structured 4 cross-functional feature teams to accelerate delivery and support e-commerce growth.- Managed and mentored 4 Product Owners, 1 UX Designer, and 1 UI Designer to enhance product excellence and delivery ownership.- Supported the transition of 4 project managers into Product Owner roles to embed a sustainable product culture.- Strengthened collaboration between business, tech, and digital teams through a structured, impact-oriented product organization.Technical Environment:- Omnichannel retail group e-commerce ecosystem- Front & CMS: WebPOS, Octipas, ContentStack- Payments: Primer, Payline, MangoPay, Oney- Analytics & CRO: Google Analytics, Contentsquare, AB Tasty, Target2Sell- Marketplace & Catalog: Mirakl, Akeneo
- ZewayHead of ProductTRANSPORTATIONMay 2024 - May 2025 (1 year)Paris, FranceA French e-mobility startup offering electric scooters by subscription with swappable batteries, operating in several major cities and combining a digital platform, mobile app, and IoT infrastructure.Context:Expanding the product function to support company growth and structure the product organization in a scaling e-mobility environment.Mission:Defining and executing the overall product strategy, launching new offerings and revenue models, structuring product operations, and achieving cross-functional team alignment around an impact-oriented roadmap.Achievements:- Defined and deployed the company-wide product strategy, aligned with growth and profitability objectives.- Introduced new pricing models and expanded digital acquisition channels.- Implemented a cross-functional roadmap based on OKRs, incorporating structured user feedback loops.- Reduced time-to-market by 40% through optimization of product operations and decision-making frameworks.- Structured and managed 4 product teams and aligned 10 departments, from operational teams to C-level.- Fostered a data-driven product culture integrating analytics, user feedback, and impact-based prioritization.Technical Environment:- Web: Next.js, Strapi, API-centric backend architecture- Cloud & IoT: ThingsBoard, data brokers- Data stack: Python ETL, Snowflake, operational dashboards, Amplitude, Google Analytics- Business & Ops: Airtable, Zapier, Chargebee, Freshworks, FullStory- Infrastructure & Monitoring: AWS, Netlify, Grafana
- ChooseLead Product ManagerE-COMMERCESeptember 2022 - May 2024 (1 year and 8 months)Paris, FranceA mobile-first marketplace specializing in fashion and lifestyle event sales, with international expansion.Context 1:Expansion into the North American market requiring app adaptation to achieve Product-Market Fit.Mission:Launching the mobile app in the United States, implementing a structured methodology to validate PMF, and optimizing key KPIs in strategic alignment with the CEO and CTO.Achievements:- Identified specific market needs and built a backlog based on hypotheses to validate PMF.- Launched features: improved Day-1 retention from 14% to 18%, Day-7 retention from 19% to 23%, and conversion rate from 3% to 5%.---Context 2:Creating a dedicated role to structure and lead the mobile team.Mission:Managing the mobile roadmap, developing key features, and coordinating a full-stack team.Achievements:- Developed key features: delivery to pickup points (+3% take rate), help center (-30% support requests), search engine (+20% brands favorited).- Implemented Product Discovery & Delivery processes for a 5-person product team; structured a 7-person full-stack team; mentored the Product Designer on UX research.Technical Environment- Backend: Node.js, PostgreSQL, GraphQL, Elasticsearch- Frontend: React, Next.js, TypeScript, Storybook- Data: BigQuery- Cloud & DevOps: Google Cloud Platform, GitHub
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Education
- Full-Stack Developer CertificateLe Wagon20199 semaines de formation intensive au code pour apprendre HTML, CSS, Bootstrap, JavaScript ES6, SQL, git, GitHub, Heroku et Ruby on Rails. Conception, implémentation et envoi en production d'un clone d'AirBnB et d'un prototype Rails de globule.me
- Master 2 Innovation and Technology ManagementUniversité Paris 1 Panthéon-Sorbonne2016Formation centrée sur la stratégie d’innovation, l’entrepreneuriat et le management de projets technologiques. Approfondissement des business models innovants, du pilotage de produits et services digitaux, de la transformation numérique et de la création de nouvelles activités. Développement de compétences en leadership, analyse stratégique, gestion de projets complexes et lancement de produits innovants.
Certifications
- Full-Stack DeveloperLe Wagon2019