Description

Hi! I'm Edoardo, an Italian tech entrepreneur and product manager with a background in consulting, data analysis and software development.

Over the past few years, I co-founded and scaled Felioom, a B2B SaaS for pet grooming businesses, leading product, UX, GTM strategy and customer acquisition. I also run Heinper, a tech consultancy and software house, where we deliver custom IT solutions and automation tools for B2B clients.

My experience spans:

Product & IT Strategy: MVP design, process digitalization, user research, requirements gathering, roadmap definition
IT Consulting: working with SMBs and corporates to analyze needs, define solutions, and coordinate dev teams
Growth & Marketing: CAC optimization, outbound strategies, referral programs, paid ads (Meta, Google)
Tech Fluency: Python, Django, HTML/CSS/JS – not a full-time dev, but technical enough to bridge product and engineering
Consulting DNA: ex-Allianz (PMO) and Zalando (Data Analyst), with a structured, business-oriented approach

I’m available for:

Freelance Product Manager or Project Manager roles
IT Consulting for digital and change management projects
MVP development and automation

Whether you're building a new digital product, need help managing IT projects, or want to streamline internal processes, I can help you move fast and deliver real value.

What makes me stand out from the crowd is the combination of business skills and tech skills which make me a perfect candidate for leading projects in the IT space.

Industry field of expertise

Languages

English
Native or bilingual
Italian
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Rome (up to 50km)

Heinper SRLs
Co-founder & Product Lead
DIGITAL AND IT
July 2024 - Today (2 years and 1 month)
Perugia, Province of Perugia, Italy
Development of Felioom, the first Italian management software dedicated to pet grooming businesses, designed to digitalize and simplify the management of appointments, clients, and communications. Achieving organic growth of 10% per month, with over 100,000 appointments managed annually. Comprehensive platform with WhatsApp integration (in partnership with Meta). App available on iOS and Android, with a strong focus on UX and continuous user feedback.
Allianz Consulting
IT Consultant
CONSULTING AND AUDITS
January 2023 - October 2024 (1 year and 9 months)
Munich, Germany
Involved in strategic projects for digital innovation at an international level. Analysis and optimization of processes through process mining for the Italian insurance market. Management of legacy application decommissioning, improving IT efficiency and governance. Product management of a cybersecurity software solution, from requirements definition to release.
Zalando
Data & Product Analyst
May 2021 - December 2022 (1 year and 7 months)
Berlin, Germany
Strategic and analytical support for expansion projects and customer experience improvement initiatives. Market analysis and customer target definition for an internationalization initiative. Development of KPIs and analytical models for Customer Experience-related projects. Cross-functional collaboration with Product and Business Development teams on surveys, interviews, and data analysis.