Freelancer profile translated to English.
Back to original languageAbout Edmée
🚀 With 5 years of experience in digital project management in the luxury, retail, and culture sectors, as well as entrepreneurial experience in fashion e-commerce, I now support brands in the design, structuring, and optimization of their digital projects and products.
I can assist with yourdigital needsfrom brief to launch, with an IT perspective and a UX/UI approach:
➡️ Showcase/e-commerce sites and newsletters: development monitoring, content management, graphic and technical redesigns, cross-functional management of stakeholders involved
➡️ Support for teams in change management: workshop organization, daily support, tool implementation, change management plan
I can assist with your **product and e-commerce challenges**, from sourcing to market launch:
➡️ Product offering development: sourcing, selection, trend analysis
➡️ Structuring & market launch: digital merchandising, product sheets, customer journey
➡️ E-commerce performance: KPI analysis, conversion and user experience optimization
➡️ Operational management: process optimization (supplier coordination, flow and logistics management)
🔧 The +: working with agile methodologies, tool implementation, KPI analysis for continuous improvement, SEO and UX audits, technological and competitive intelligence, strong organizational and prioritization skills, adaptability in demanding and multi-project environments, aesthetic sense...
💥 Curious, rigorous, and solution-oriented, I enjoy working at the intersection of digital and product challenges. Contact me to discuss your ideas and bring your product development, e-commerce, or digital transformation projects to life!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Les Pépites ParisFounder - Ready-to-wear E-shopFASHION AND COSMETICSJanuary 2025 - Today (1 year and 7 months)Paris, FranceCreation and development of a fashion e-commerce site. Complete management of the product chain, from sourcing to sales.
- Collection development: sourcing from professional suppliers, selection of items, and trend monitoring
- Launch coordination: collection preparation, product sheet creation, pricing definition
- Art direction & content: photoshoot management, digital content creation, social media engagement
- E-commerce & marketing: website creation and management, influencer partnerships and sponsored campaigns, performance analysis (traffic, conversion, average cart value) and optimization
- Operational management: order tracking, shipping and customer service, logistics (VAT, customs)
- CHANEL SAS - Arts & Cultures & CommunicationsDigital Project ManagerLUXURY GOODSFebruary 2024 - December 2025 (1 year and 10 months)Paris, FranceDigital Team - Arts, Culture, and Communications (Corporate)Monitoring the development of the corporate section About CHANEL on chanel.com:- Coordination of Art Direction, Publishing, Business teams... and schedule monitoring- Technical monitoring (ticketing, acceptance testing, technical validations)- Monitoring of translations, market validations, and local roll-outs (worldwide)- Implementation of processes and tools among the various project stakeholders- Monitoring of metrics (SEO, Analytics tracking, accessibility)
- CHANEL SAS - GDS Chanel.comVR Project ManagerLUXURY GOODSFebruary 2024 - July 2024 (5 months)Paris, FranceManagement of a VR tour project on Meta Quest 3:- Business needs assessment and agency briefing- Bug monitoring and evolution management- Organization of the international deployment of the experience (hardware and safety considerations)- Writing technical guidelines and developing the tour path- Organizing demo sessions for major corporations- Training facilitators on headset usage- Innovation watch (AR, VR, Meta Quest, Apple Vision Pro)
Reviews
Recommendations
AS
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Education
- MBA Digital Marketing and Business - Manager of Marketing and Digital TransformationEFAP2020Transformation digitale de l'économie, Data, E-business, Management de projet digital - Définir une stratégie de marketing et de communication digitale - Piloter des opérations de marketing digital et de e-commerce - Gérer des équipes et des expertises sur des projets digitaux complexes - Initier et manager les innovations de transformation digitale
- Master's Degree - Director of CommunicationEFAP2017Ecole des nouveaux métiers de la communication - Spécialisation UX Design Communication, Marketing, Gestion de Projet
Certifications
- English Test - Level C1OLS / CFR2020