Freelancer profile translated to English.

Description

Global and cross-functional approach to all components of strategic marketing and communication: product, development, communication, business model, distribution. I love starting from a blank page or one already scribbled on, but above all from YOU, your strengths, your desires, your ambitions, to imagine and implement strategies and tools that reflect you and will find their market!

Particularly expert in the food/restaurant sectors, I am also comfortable in the home/decoration as well as sports and leisure sectors, with a strong awareness of social and environmental issues that I systematically integrate into my thinking.

Languages

German
Conversational
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Fair.Core
Sourcing and materials development
RAW MATERIALS INDUSTRY
April 2023 - Today (3 years and 1 month)
Paris, France
With the ambition to relocate the industrial production of natural rubber materials in Europe, Fair.Core creates links between raw material producers, material manufacturers, product design experts, and brands.
Sourcing Strategy material sourcing Product Strategy Industrialization Strategic Partnerships Business Planning Business Development
Beedith
Consulting Director
CONSULTING AND AUDITS
June 2014 - June 2022 (8 years and 1 month)
Support for the creation or redesign of food & drinks, restaurant, and lifestyle brands. Independently or as reinforcement for existing teams.
Market analysis, positioning definition, business plan creation assistance, launch strategy definition (commercial, pricing, and communication), brand platform creation, communication and content strategy, content production.
Marketing Strategic Planning Communication Strategy 360° Communication Branding Positioning Strategy Brand Content
Brunch Creative
Consulting Director, Strategic Planning (External)
DIGITAL AND IT
June 2017 - Today (8 years and 11 months)
Paris, France
Brunch Creative creates, redesigns, and supports the activation of brands in the Lifestyle sector: particularly Restaurants, Food & Beverage, Wines & Spirits.
I am in charge of strategic planning: insights, benchmarks, collaborative workshops, brand platforms, concept creation, activation strategy, project management for brand design: identity, global design, and communication.
Strategic Planning Branding Communication Strategy Copywriting Business Development