Freelancer profile translated to English.
Back to original languageAbout Edinson
I am Edinson, a specialist inGoogle AdsandMeta Adswith over 8 years of experience designing, implementing, and optimizing digital advertising campaigns aimed at generating leads, acquiring customers, and increasing online sales.
Platforms and sectors
I manage B2B and B2C accounts in real estate, automotive, education, health, human resources, tourism, retail, and professional services, working with:
- Google Ads
- Meta Ads (**Facebook Ads** and **Instagram Ads**)
- LinkedIn Ads
- TikTok Ads
- Microsoft Ads
Specialties
Within Google Ads, I cover Search, Performance Max, Demand Gen, YouTube Ads, Display, and Shopping. On Meta, I develop conversion campaigns, Lead Ads, remarketing, and acquisition. Always with a focus on maximizingROASand reducing **CPA**.
Measurement and analytics
Measurement is as important as execution. I implement and monitor:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion API (CAPI)
This allows for reliable conversion tracking and dashboards that support decisions based on real data—not assumptions.
If you are looking for a results-oriented professional with proven experience across multiple platforms and markets, let's talk about taking your advertising investment to the next level.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Marketing de Performance
On Malt
Lead Ads Campaign on Meta Ads for Lead Generation – Yoga WorkshopHEALTH AND WELLNESSJuly 2026 - July 2026Design and implementation of a Lead Ads campaign on Meta Ads (Facebook and Instagram) to capture individuals interested in a yoga workshop.The project included:- Setup of an instant form (Lead Form) optimized to reduce friction and improve conversion rate.
- Audience segmentation by interests, behavior, and geographic location.
- Campaign optimization based on CPL (cost per lead) and lead quality.
- Setup of lead integration with Google Sheets for immediate sales follow-up.
- Analysis of results and adjustments to bidding, audience, and creatives during the campaign.
Result: Generation of qualified leads for the workshop, with an optimized cost per lead and an automated acquisition flow. - Norte Digital LATAMAccount DirectorAugust 2024 - Today (2 years)Las Condes, RM, ChileResponsible for leading the Key Account Managers (KAM) team, managing relationships with strategic clients, and ensuring the correct planning, execution, and analysis of performance campaigns on Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. Responsible for aligning client business objectives with digital strategy, overseeing results, coordinating with operational teams, and ensuring an agile, clear, and results-oriented service experience.
- Norte Digital LATAMHead of Performance MarketingOctober 2023 - August 2024 (10 months)Santiago de Chile, ChileResponsible for leading the strategy, execution, and optimization of digital campaigns focused on results (sales, leads, conversions) on Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. Management of teams, budgets, and analysis of key metrics (ROAS, CPA, CTR) to maximize advertising return on investment.
Reviews
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Education
- Publicist, Bachelor's degreeLa Universidad del Zulia2008El Licenciado en Publicidad y Relaciones Públicas cumple con la función de realizar estudios para la creación y ampliación de condiciones favorables en la publicidad de manera original, eficaz y persuasiva. Planifica, organiza y coordina programas de relaciones públicas en empresas e instituciones y asesora a clientes y empresas en el diseño de campañas de publicidad y relaciones públicas.
Certifications
- Google Ads Search CertificationGoogle Digital Academy (Skillshop)2025
- Google Ads Display CertificationGoogle Digital Academy (Skillshop)2025