Freelancer profile translated to English.

Description

Do you want to strengthen your brand image, develop your visibility and create memorable experiences for your clients?

I support luxury, fashion, lifestyle, hospitality and premium brands in their strategy, marketing, image and development challenges.

My expertise covers market analysis, competitive benchmarking, positioning, storytelling, art direction, influence, partnerships, content strategy and brand activations. My goal is to transform desirability into notoriety, engagement and growth.

As an entrepreneur and consultant, I combine strategic vision with operational execution. I am involved in both the strategic thinking and the implementation of projects, with a results-oriented approach.

Expertise:

• Brand strategy & positioning

• Market analysis & competitive benchmarking

• Luxury marketing

• Storytelling & brand identity

• Art direction

• Influence marketing & partnerships

• Social media & content strategy

• Customer experience & brand experience

• Premium events & brand activations

Deliverables:

• Market analysis and trend studies

• Competitive benchmarks

• Brand audits

• Strategic recommendations

• Brand platforms & storytelling

• Marketing and communication strategies

• Launch plans

• Influence and partnership strategies

• Creative concepts and activations

• Editorial calendars

• Strategic presentations

• Art direction for campaigns and shoots

Available for one-off assignments or long-term strategic support.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

EDEN MEYER
Founder
FASHION AND COSMETICS
January 2024 - January 2026 (2 years)
Paris, France
Creation of a non-gendered tailoring house positioned in Parisian luxury. Definition of the brand platform, from creative DNA to business model (P&L, marketing and sales strategy, collection plan).
Benchmarking Influencer Marketing Press Relations brand platform collection plan
EM Consulting
Influence, Image & Brand Partnerships (Personal Brand & Consulting)
SOCIAL NETWORKS
January 2018 - Today (8 years and 5 months)
Paris, France
Development and monetization of a premium public image in the fashion, luxury, and lifestyle sectors, used as a strategic lever for access, visibility, and brand partnerships. Supporting houses and brands in their digital marketing and influence strategies, from the design of initiatives to their activation. Collaborations: Les Airelles, Armani Beauty, Thalie Paris, La Maison du Caviar, Stéphanie Delattre (Kobido), Guillaume Cizeron, Sinéquanone.
Influencer Marketing Communication Strategy Social Media Communication Press Relations Partnerships
CAR LOVERS
Marketing Project Manager & Art Director
January 2021 - January 2024 (3 years)
Contribution to marketing project management, image strategy, and art direction for the entire ecosystem. Contribution to defining brand narratives, content platforms, and influence initiatives. Coordination of shootings, content, and visual production, ensuring brand and group image consistency. Participation in the design and coordination of events (100 to 800 guests) and ultra-premium experiences (launches, private track days, VIP activations) for HNWI clients, partners, and media.
Contribution to defining formats, scripting experiences, and developing narratives. Participation in partner mapping and service provider selection. Project budget monitoring (€20K to €250K). Operational coordination: logistics, planning, working with field teams, and monitoring media & influence activations. Post-event performance analysis: press and digital coverage, KPI tracking, and contribution to strategic reviews.