Eddy Vanderhaeghe

Creation and integral management of an e-commerce site on Shopify, from design to marketing, as part of a personal entrepreneurial project.

I manage all strategic and operational aspects:

• Creation of the brand and visual identity (logo, graphic charter, brand universe, storytelling, positioning)

• Shopify site development (structure, ergonomics, SEO, conversion optimization)

• Product and collection management (selection, creation of product sheets, highlighting, pricing)

• Management of marketing campaigns (Google Ads, Meta Ads, TikTok Ads) and performance analysis via Google Analytics, Meta Business, and Shopify Reports

• Copywriting and content strategy (writing product pages, blog posts, newsletters, SEO sheets, TikTok/Instagram descriptions)

• Customer service management (emails, returns, order tracking, satisfaction and loyalty)

• Creation of visuals and creative coordination (briefs, art direction, AI prompts, retouching, product mockups, banners, stories, videos)

• Implementation of internal processes (automations, inventory management, tool integration, sales and traffic monitoring)

Complete creation, development, and management of a coaching platform dedicated to nutrition, health, and lifestyle optimization.

I manage the entire project, from strategy to operational execution:

• Website design (Wordpress, content, SEO optimization, integration of coaching forms and client areas)

• Brand identity definition (tone, storytelling, art direction, visual consistency across different channels)

• Content creation (blog posts, recipe cards, newsletters, social media content, SEO texts)

• Marketing strategy (acquisition via SEO, Meta & Google Ads campaigns, newsletters, affiliate partnerships)

• Brand awareness development on Instagram, TikTok, and via email marketing, with KPI tracking: open rates, clicks, conversions, engagement)

• Affiliate partnership management (selection of aligned brands, etc. – and writing dedicated articles or newsletters)

• Automation and management (implementation of email sequences, CRM, lead tracking, and regular performance reporting)

My role is to design a coherent digital ecosystem that combines pedagogy, performance, and community engagement.

VDH Coaching is above all a project of passion for sharing knowledge and achieving concrete results, based on a balanced approach to nutrition and well-being, far from extreme discourse or quick promises.

Since 2016, I have been working as an independent sales agent, after several years of experience as a field and retail salesperson.

My role: to support companies in their business development, customer portfolio management, and sales strategy structuring.

I operate across the entire sales cycle:

• Prospecting and opening new accounts (lead qualification, contact, appointments, follow-up)

• Presenting and promoting offers to B2B and B2C clients

• Negotiation and closing while respecting margin and customer satisfaction objectives

• Follow-up and retention of existing clients to maximize recurrence and recommendations

• Analysis of commercial performance (reporting, KPI monitoring, implementation of management tools)

• Collaboration with marketing and logistics departments to streamline the customer experience and improve conversion

My experience covers various sectors, including automotive, real estate, home appliances, telecommunications...

This versatility has allowed me to develop an excellent understanding of customer needs and a rapid adaptability to each environment.