Eddy V.

Creation and complete management of an e-commerce site on Shopify, from design to marketing, as part of a personal entrepreneurial project.

I manage all strategic and operational aspects:

• Brand creation and visual identity (logo, graphic charter, brand universe, storytelling, positioning)

• Shopify site development (structure, ergonomics, SEO, conversion optimization)

• Product and collection management (selection, product sheet creation, highlighting, pricing)

• Marketing campaign management (Google Ads, Meta Ads, TikTok Ads) and performance analysis via Google Analytics, Meta Business, and Shopify Reports

• Copywriting and content strategy (writing product pages, blog articles, newsletters, SEO sheets, TikTok/Instagram descriptions)

• Customer service management (emails, returns, order tracking, satisfaction, and loyalty)

• Visual creation and creative coordination (briefs, art direction, AI prompts, retouching, product mockups, banners, stories, videos)

• Implementation of internal processes (automations, inventory management, tool integration, sales and traffic monitoring)

Complete creation, development, and management of a coaching platform dedicated to nutrition, health, and lifestyle optimization.

I oversee the entire project, from strategy to operational execution:

• Website design (Wordpress, content, SEO optimization, integration of coaching forms and client areas)

• Brand identity definition (tone, storytelling, art direction, visual consistency across different channels)

• Content creation (blog articles, recipe cards, newsletters, social media content, SEO texts)

• Marketing strategy (acquisition via SEO, Meta & Google Ads campaigns, newsletters, affiliate partnerships)

• Brand awareness development on Instagram, TikTok, and via email marketing, with KPI tracking: open rates, clicks, conversions, engagement)

• Affiliate partnership management (selection of aligned brands, etc. - and writing dedicated articles or newsletters)

• Automation and management (implementation of email sequences, CRM, lead tracking, and regular performance reporting)

My role is to design a coherent digital ecosystem that combines pedagogy, performance, and proximity with the community.

VDH Coaching is above all a (passion) project for transmission and concrete results, based on a balanced approach to nutrition and well-being, far from extreme discourse or quick promises.

Since 2016, I have been working as an independent sales agent, after several years of experience as a field and in-store sales representative.

My role: to support companies in their business development, customer portfolio management, and sales strategy structuring.

I am involved in the entire sales cycle:

• Prospecting and opening new accounts (lead qualification, contact, appointments, follow-up)

• Presentation and promotion of offers to B2B and B2C clients

• Negotiation and closing while respecting margin and customer satisfaction objectives

• Follow-up and loyalty of existing clients to maximize recurrence and recommendations

• Analysis of sales performance (reporting, KPI tracking, implementation of management tools)

• Collaboration with marketing and logistics departments to streamline the customer experience and improve conversion

My experience covers various sectors, including automotive, real estate, home appliances, telecommunications...

This versatility has allowed me to develop an excellent understanding of customer needs and a rapid adaptation capacity to each environment.