Freelancer profile translated to English.
Back to original languageAbout Eddy
Team Leader | Paid Media Expert
Passionate about digital and programmatic advertising, I have built solid expertise as a Media Trader and Programmatic Account Manager for 3 years, before becoming a Team Leader. My experience has allowed me to support advertisers from various sectors and meet diverse objectives:
- Brand Visibility: creation and optimization of campaigns to strengthen brand awareness and online presence.
- Online Traffic Acquisition: generating qualified visits to websites.
- Commercial Performance: ROI-oriented campaigns to generate sales, leads, and physical store visits.
With excellent analytical skills and a strong sense of client support, I know how to drive media strategies adapted to the specific needs of each advertiser. As a Team Leader, I have also developed skills in management, team coordination, and knowledge transfer.
My strengths:
- Technical expertise in programmatic and media trading.
- Strategic vision for high-performing and innovative campaigns.
- Results-oriented approach and client satisfaction.
I am available to support your digital projects and maximize your advertising performance.
French
Native or bilingual
English
Fluent
Chinese
Basic
Can work on-site
Asnières-sur-Seine (up to 10km), Paris (up to 10km)
Experience
- Eyes by OPWeb Marketing & Growth ManagerFASHION AND COSMETICSJanuary 2023 - Today (3 years and 5 months)Paris, France• Design of the complete Shopify site with front-end customization (Liquid, HTML5, CSS3, and JavaScript).• Deployment of a 360° acquisition strategy: technical and editorial SEO, paid social campaigns, content marketing.• Implementation of marketing automations (emailing, nurturing) and optimization of mobile UX.• Test & learn approach, competitor analysis, growth hacking
- MozooTeam LeaderDIGITAL AND ITMay 2022 - April 2024 (1 year and 11 months)Levallois-Perret, France• Maintained a client retention rate of 92% through the management and coaching of a team of 5+ media buyers.• Reduced new recruit training time by 50% by implementing structured training.• Gained 15 hours/week through the co-development of a proprietary dashboard offering client insights.• Accelerated business growth by positioning programmatic in RFP responses and strategies with Olyn group entities.
- MozooSenior Account ManagerDIGITAL AND ITJuly 2021 - May 2022 (10 months)Levallois-Perret, France• Supervised and managed media budgets of +€2M/year for strategic accounts (e-commerce, services, apps…).• Extended the media mix of +30 clients by building omnichannel strategies (DOOH, Display, Video…).• Ensured 95% of launches were on time by coordinating workflows with creative and media agencies.• Increased client budgets by 20-30% by achieving objectives and identifying upsell opportunities.
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Education
- Bachelor of Web MarketingEpitech Digital2019