Eddy Rivoire

🎯 Creative Strategist | Expert Google Ads & Meta Ads |

🎓 Media Buyer Certification Ades Bootcamp (trained by Netflix, Google, LVMH experts) in Media Buying & Creative Strategy

🙋🏻‍♂️ +25 clients supported

📚 References: L’Appart Fitness, Pil’vite…

💰 +€530k in revenue generated in 2026

📊 Creative Strategist: I test, analyze, and scale creatives & angles to create a true strategy on Meta Ads

I help companies generate qualified leads through high-performing creatives, and transform their Google Ads & Facebook Ads (Meta Ads) campaigns into revenue.

👉 Objective:

• Define the creative models (angles and format) that convert best

• More qualified prospects

• Controlled cost per lead

• Measurable ROI

• Create a creative strategy based on your account's data

📊 Results:

-50% CPL thanks to a creative strategy (testing 4 angles and 4 formats) while increasing prospect qualification for École du VTC

+180 leads / month for E-light thanks to a Meta account restructuring and a creative strategy

+240% inquiries for L’Appart Fitness thanks to a creative strategy and Meta Ads account restructuring

🚀 Expertise:

• Google Ads (Search, Display, Performance Max)

• Facebook Ads / Meta Ads

• Google Ads & Facebook Ads Audit

• Advanced Tracking (Google Tag Manager, GA4, server-side)

• Creative Strategy & performance optimization

• Creative analysis and implementation of a testing and adjustment strategy

⚙️ Method:

1️⃣ Complete audit of Google Ads / Meta Ads campaigns

2️⃣ Funnel analysis (landing page, form, conversion)

3️⃣ Campaign setup or redesign

4️⃣ Continuous optimization & scaling

5️⃣ Analysis and implementation of a creative strategy (angles, formats) for scaling

5️⃣ Performance monitoring via dashboard + reporting

📩 Responsive: reply in 30 minutes. Shall we set up a Google Ads / Meta ads strategy together?