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Eddy LombardEL

Eddy Lombard

DA Sport Senior · Former Brand Founder

€500/day
4 projects
Lyon, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Eddy

Your sports brand deserves better than what it shows.

I co-founded a sports brand (IZIWAY, streetwear) before becoming an artistic director. Then I spent ten years working for major structures in the sector: PSG, 24h du Mans, Peugeot Sport, Rugby World Cup 2023, National Olympic Committee, NFL, FFF, Asics, Foot Locker.

This dual role changes what I produce. A diagnosis that is consistent with the project, lucid even before a deliverable. An identity that holds because it is conceived from the business side as well as the image side.
I don't sell a logo. I sell the end of doubt about why your brand isn't taking off.

If you want us to look at yours, I offer a 30-minute flash audit, no commitment.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lyon (up to 50km), Paris (up to 50km)

Experience

  • CNOSF (Comité National Olympique et Sportif Français)
    Malt logoOn Malt
    Art Direction
    SPORTS
    October 2024 - November 2024
    Lyon, France
    For this mission, I designed and developed an illustrative emailing to showcase a marketing campaign. My role was to:

    - Create differentiated and illustrated newsletter templates, respecting existing brand guidelines while integrating innovative visual elements.
    - Integrate unique illustrations, adapted to the tone and message of the campaign, to enhance visual impact.
    - Ensure clear information structuring with a modular design, allowing for prolonged use of the templates.
    - Develop optimized HTML code for integration into Salesforce, ensuring a fluid user experience and technical compatibility.
    This project was carried out under tight deadlines, with a constant focus on aesthetics, functionality, and adaptability.
    Branding Art Direction User Interface Design Design Thinking Graphic Design
  • Nine Springs - Athletes in Town
    Graphic Design
    SPORTS
    September 2022 - Today (3 years and 9 months)
    Lyon, France
    As a freelance graphic designer since September 2022 for Nine Springs – Athletes in Town, I am involved in all of the brand's visual assets: visual identity, art direction, print, product variations, publishing, light motion, and social content. I support the brand in deploying its visual universe, with an approach focused on sport, urban culture, and lifestyle.
    Art Direction Visual Identity Print Graphic Design Branding Photo Editing
  • Nine Springs - Athletes in Town
    Creation: Promotional Visuals
    SPORTS
    July 2022 - January 2025 (2 years and 5 months)
    Lyon, France
    I supported Nine Springs – Athletes in Town in creating impactful promotional visuals, consistent with their sport, streetwear, and urban culture DNA. From art direction to graphic execution, I designed print and digital assets (posters, banners, POS displays, lookbooks, social media posts), ensuring overall visual consistency for each campaign and product launch.
    Print Communication Branding & Identity Digital Illustration DTP Adobe Photoshop

Reviews

5.0

Out of 3 ratings

A

Anne

Sablière Communication / initiales BB

Reviewed on 10/28/2022

initiales BB collaborated with Eddy on the layout of 4 e-newsletters. Eddy was professional and responsive for this mission.
RaulR

Raul

Nine Springs - Athletes in Town

Reviewed on 8/7/2022

Excellent mission with Eddy who worked on the design of one of our products. The communication was clear, the deadlines were perfectly met for results beyond my expectations. I would not hesitate to repeat the experience for a future collaboration.

Recommendations

SM
JB
Roberto SimoesRS
+3
Sophie M and 5 other people have recommended Eddy

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Education

  • Art Director
    Univeria
    2016
  • Graphic Designer
    Supcrea
    2014

Certifications

  • Art Direction Lecturer
    Master 1 Year
    2023
    web graphic design Project Management Art Direction Training Print Graphic Design
  • UX/UI DESIGNER
    IIM
    2024
    User Interface Design User Experience Design Visual Identity Responsive Design E-commerce website redesign

Skill set

Categories