About Eddy
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Webwag mobileSales ManagerDIGITAL AND ITDecember 2025 - Today (8 months)Paris, FranceStrategic & Organizational Structuring- Complete construction of the sales system: strategy, processes, tools, and management- Implementation of prospecting, qualification, closing, and client follow-up processes- Structuring of sales x delivery x project management collaboration to maximize client satisfaction and profitability- CRM deployment and optimization: pipeline, reporting, forecasting, management KPIs- Formalization of offers, positioning, sales pitch, and sales materialsBusiness Development & Business Generation- Definition and deployment of a high-performance multichannel acquisition strategy- Implementation of automated prospecting machines (email + phone)- Design and management of high-conversion email campaigns (Lemlist)- Qualification, appointment setting, direct closing on strategic accounts- Continuous optimization of sales performance through KPI analysis- Business impact & value createdComplete Structuring of the Sales Department- Implementation of a scalable acquisition system- Rapid generation of new qualified business opportunities- Improvement of sales velocity and closing rate- Sustainable alignment between sales, production, and client satisfaction
- MGLTSales ManagerFASHION AND COSMETICSSeptember 2025 - December 2025 (3 months)Paris, France- Complete structuring of the business plan (positioning, pricing, margins, financial objectives, roadmap)- Definition of the omnichannel sales & marketing strategy (e-commerce, social media, influencer, SEO)- Construction of the go-to-market: client targeting, segmentation, value proposition, conversion funnel- Implementation of the digital acquisition strategy (Instagram, Pinterest, SEO, content, automation)- Creation of the brand strategy & storytelling (DNA, key messages, branding, editorial tone)- Management of business KPIs: traffic, conversion rate, CAC (customer acquisition cost), LTV (lifetime value), average order value- Structuring of sales processes & CRM (lead tracking, scoring, prioritization, follow-ups)- Strategic support on investment choices, marketing budgets & business trade-offsResult: complete project structuring, accelerated sales traction, solid foundations for scaling.
- CBTWBusiness Unit ManagerDIGITAL AND ITJanuary 2025 - Today (1 year and 7 months)LuxembourgStrategic & Business Leadership- Complete management of the Business Unit's P&L- Definition and execution of the key account development strategy- Management and development of strategic client portfolios (banking, finance, corporate sectors)- Structuring of the go-to-market, positioning, and value proposition- Creation and launch of innovative, high-value-added offers(Testing Factory, Low Code, Cybersecurity, Data & Cloud)Business Development & Key Accounts- Negotiation and closing of complex B2B deals- Deployment of key account conquest strategies- Building strategic partnerships- Management of long sales cycles and multi-stakeholder dealsManagement, Recruitment & Delivery- Recruitment, structuring, and management of multidisciplinary teams (consultants & sales)- Management of operational performance and profitability- Guarantee of service quality and client satisfaction- Implementation of skills development and coaching plansBusiness Impact & Results- Management of a BU up to €10M- Sustained growth (14%) in revenue- Structuring of a scalable & high-performing organization- Strengthening of key account presence
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Education
- Master's degreeKEDGE Business School2020
- CPGE ECECPGE Blaise Pascal Clermont-Ferrand2016