Description

10+ years of experience in marketing and growth with a passion for early-stage startups and companies. Entrepreneurially minded with a proven track record of achieving business results, leveraging creative thinking and the use of data.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

FoodSt
Head of Growth
E-COMMERCE
March 2021 - February 2023 (1 year and 11 months)
Sydney, Australia
• Developed and executed growth strategies that resulted in YoY growth in revenue of 138% and 282% in 2021 and 2022 respectively.

• Increase the conversion rate from 0.35% to 3.2% through improved site traffic quality and updating the website UX.

• Launched new marketing channels: SEO, SMS, referrals and affiliates.

• Negotiated and secured partnerships with Naked Wines, MILKRUN, NextDoor and a collaboration with celebrity chef Manu Feildel.

• Managed two full-time staff, plus freelancers and agencies.

• Launched a membership program that significantly increased customer retention and assisted in building a loyal customer base.
Growth & marketing planning Performance marketing Partnership negotiation People management Business development Growth hacking
VMLY&R Commerce
Account Director
DIGITAL AND IT
June 2016 - March 2021 (4 years and 9 months)
Sydney, Australia
• Account lead on Coca-Cola brands, 4 Pines Beer and Hill’s Pet Food. Responsible for managing all relationships with clients and stakeholders.

• Managed a team of four, providing leadership and coaching.

• Responsible for client and budget management of >$3m. Annual and monthly forecasting including team utilisation and efficiency tracking.

• Key member of the new business team for Berocca, Huawei and Colgate.
Account Management Marketing People Management Creative Strategic planning
Vision Nine Group
Account Manager
LOGISTICS AND SUPPLY CHAIN
June 2013 - November 2015 (2 years and 5 months)
London, United Kingdom
• Responsible for the budget, procurement and logistics for three renowned annual sport and music festivals. The largest, Boardmasters Festival with over 30,000 attendees.

• Designed and managed the festival site plans on AutoCAD. Identifying commercial space, festival capacities and production requirements.
Project Management Design Events

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

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Management (Events) BA hons 2:1
Bournemouth University
2013

Leadership & People Management
WPP Academy
2020
Leadership People Management
Building High Performing Teams
WPP Academy
2019
Training Coaching People Management

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Strategy Consultant

Ed Burton

Marketing & Growth Strategic Planning | 10+ years

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