Freelancer profile translated to English.

Description

For over 20 years, one question has driven me: How can complex, technical products be made so understandable that customers immediately recognize their value? I've gathered answers from software manufacturers, in the SAP environment, and in marketing to industrial customers – most recently as Head of Go-to-Market at the largest SAP partner in DACH.

Today, as a freelance consultant, I support B2B companies in clearly positioning their solutions, finding the right message, and creating sales-effective content – from GTM strategy to concrete implementation.

Modern AI tools (OpenAI, Anthropic) and automation (n8n, Zapier, HubSpot) are a natural part of my toolkit: they make content and processes faster and scalable without compromising quality or brand voice.

I work remotely, uncomplicatedly, and with a focus on the essential.

Availability: Immediately, approx. 3-4 days/week (60-80%)

If you are looking for someone who translates complex technology into impact, I look forward to hearing from you.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Memmingen (up to 50km), München (up to 50km)

Brainfunck
Independent Consultant for B2B Marketing, Content, and Go-to-Market
DIGITAL AND IT
April 2021 - Today (5 years and 4 months)
Memmingen, Germany
Freelance consulting under the umbrella of my own projects for clients in the IT, SaaS, and SAP environment: Positioning and Go-to-Market strategies, creation and scaling of B2B content, as well as building AI-supported content and automation processes (OpenAI, Anthropic, Zapier, n8n). Collaboration with a well-rehearsed network of specialists for design, development, and campaign implementation.
B2B Marketing Go-to-Market (GTM) Strategy Branding Marketing
All for One Group SE
Head of Portfolio Management / Head of Go To Market
DIGITAL AND IT
January 2019 - January 2022 (3 years)
Filderstadt, Germany
Responsibility for the product portfolio and Go-to-Market strategies of the largest SAP partner in DACH. Successful implementation of digital marketing measures for SAP, SAP services, and add-ons; introduction of methodologies and processes for collaboration between presales, marketing, and sales. Creation of content for B2B customers in collaboration with SAP experts, consultants, and developers. Target customers in the medium-sized businesses of the DACH region: mechanical and plant engineering, automotive suppliers, and pharmaceuticals/life sciences.
B2B Marketing Go-to-Market (GTM) Strategy
All for One Steeb AG
Solution Manager
DIGITAL AND IT
January 2014 - January 2019 (5 years)
Filderstadt, Germany
Development of sales and marketing measures for an SAP sub-area (business processes with external partners / EDI) and responsibility for presales consulting. Marketing of specialized software for EDI and integration to automotive suppliers and mechanical engineers. Successful development and expansion of the business operations in the area of responsibility to > €5M p.a.
Presales Go-to-Market (GTM) Strategy