Freelancer profile translated to English.
Back to original languageAbout Eckart
backofen.digital - Digital Marketing & Online Advertising for Startups & SMEs
The offering of backofen.digital includes the areas of business directories, listings and reviews, review monitoring, referral marketing, social media management, local SEO, online advertising, campaign management, and lead generation for SMEs and startups.
The service portfolio also includes targeted online election advertising, delivered locally in the constituency with display ads in the Google Display Network, before federal, state, or local elections.
Services:
Package 1) "Business Directories and Reviews"
Business directories, online listings and reviews, review monitoring
Package 2) "Social Media"
Social media channels, social media management
Package 3) "Online Advertising"
Online advertising, campaign management, lead generation
Package 4) "Press Portals"
Press releases, press distribution lists
Strategy Consulting and Training:
Package 5) "Referral Marketing, Business Directories and Reviews for Startups and SMEs"
Package 6) "Social Media Marketing for Startups and SMEs"
Package 7) "Online Advertising for Startups and SMEs"
German
Native or bilingual
English
Conversational
French
Basic
Russian
Basic
Can work on-site
Stuttgart (up to 50km), Berlin (up to 10km), Frankfurt am Main (up to 10km), München (up to 10km), Mittweida (up to 20km)
Experience
- backofen.digital - Digital Marketing & Online Werbung für Startups & KMUsFounderDIGITAL AND ITApril 2022 - Today (4 years and 4 months)Stuttgart, Germany
- WBS TRAINING AGTrainer Digital MarketingEDUCATION AND E-LEARNINGMay 2024 - Today (2 years and 3 months)Berlin, GermanyTrainer- Conducting lectures
- Digital Marketing course module with AI
- SEO and SEA Strategy course module
Tutor- Support and guidance for course participants during their individual learning phase, as well as in practical application - SRH Fernhochschule - Mobile UniversityLecturer Search Engine MarketingEDUCATION AND E-LEARNINGJanuary 2024 - Today (2 years and 7 months)Riedlingen, Germany- Author of study module Search Engine Advertising- Online teaching- Conducting lectures- Supervision of students in the field of Search Engine Advertising- Creation of support materials on relevant specialist topics
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Education
- International Certificate Program for New Media (ICPNM)Fraunhofer CRCG / Rhode Island School of Design / Brown University, Providence, RI, USA1999ICPNM steht für ein gemeinsames, fachübergreifendes Weiterbildungs-programm der Einrichtungen Rhode Island School of Design (RISD), Brown University und Fraunhofer Center for Research in Computer Graphics (Fraunhofer CRCG) mit einem starken interdisziplinären und interkulturellen Fokus.
- Dipl. Ing. Electrical EngineeringTechnische Universität Dresden1994
Certifications
- Generative AI for Digital MarketersLinkedIn2024
- TikTok SMB Academy: TikTok ProTikTok for Business Europe2021