Freelancer profile translated to English.

Description

8 years of experience in purchasing and category management in food retail, I have primarily specialized in non-food products with a particular passion for the home sector.

My preferred area: identifying quick wins for brands that want to develop their business on sure bets. In other words, the 20/80 of shelf and promotion.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Châtenay-Malabry (up to 50km)

Aldi France
Marketing Manager for Non-Food Promotional Offers
RETAIL (LARGE RETAILERS)
January 2022 - May 2023 (1 year and 4 months)
Villepinte, France
• Management of the promotional offer schedule - Commercial Action Plan
• Guarantee of the selection of the non-food promotional offer: ~60 SKUs per week (Home Appliances, Textiles, Kitchenware, DIY, Toys, Outdoor, High-tech, Decoration, Pet care)
• Pricing
• KPI Monitoring
• Category Analyses
• Weekly reporting of promotional performance
• Competitor benchmarking (A3 Distrib)
• Validation of product information in promotional materials
• Team management of 4 employees
E.Leclerc
Category Manager/Buyer
RETAIL (LARGE RETAILERS)
December 2016 - December 2021 (5 years)
Ivry-sur-Seine, France
Home Market: Tableware
Categories: glassware, cutlery, flatware, table accessories, insulated items, children's tableware
Organizes product selection for the permanent assortment of stores (supermarkets)
Prepares commercial negotiations by preparing purchasing commissions
Provides ready-made category and merchandising solutions to stores to increase their market share
Pricing
Participates in the selection of promotional offers and ensures the successful execution of national brochures with operational marketing
Ensures the development of private label products
Manages commercial relationships and develops framework agreements
Key contact for suppliers
Project manager for specifications for sourcing trips and international trade shows
Active market monitoring of both competitors and professional trade shows