Dyna Luzolo Diazola

Mastery of key strategic planning principles. Development of detailed project plans. Optimal resource allocation and budget constraint management. Risk analysis and implementation of mitigation strategies. Monitoring and control of KPI progress and variance management.

Digital: Audit, SEO optimization, and hotel showcase updates. Coordination of e-distribution action plans with DOPs, GMs, and RMs. Optimization of hotel visibility on distributor websites (ALL, Booking, Expedia, etc.) and improvement of market share through digital levers (OTA, online MICE, promotions). Communication & Marketing: Guardian of brand identity and adherence to graphic charters. Coordination with head office marketing teams and management of influencers/press. Implementation of special operations and press release writing. Sales: Creation and management of dedicated MICE websites. Competitive intelligence and management of relationships with OTA partners. Community Management & Graphic Design: Creation and management of content (Google, social media). Benchmarking and competitive watch. Supervision of photo shoots and communication tools for hotels. Management: Management and training of an intern. Leading marketing & digital meetings with cross-team synergy. Finance: Budget management, monitoring, and ROI analysis.

Preparation and guidance for hotels in writing marketing/design briefs for renovations and hotel openings. Monitoring operational management of partnerships. (ibis x The Voice, ibis Styles x La Redoute Intérieurs, ibis budget x Décathlon, etc...). Ensuring operational excellence and deployment of new products and services: complex project management, schedule management, budget management, KPI monitoring and analysis. Supporting hotels in storytelling and in the evolution of general service flexibility. Supporting the network in proposing new services (coworking, F&B, Playground, Boutiques…). Guardian of the F&B and T&C experience for brand consistency and 360° customer experience. Management and optimization of brand social media and intranets. Management of goodies, amenities, IT Run, and daily support for hotel managers and operational directors (regions).