Freelancer profile translated to English.

Description

I help you turn your visitors into leads and your leads into customers through persuasive, conversion-oriented texts.

As an e-commerce entrepreneur and marketing enthusiast, I've developed a concrete understanding of buying behavior, persuasion mechanisms, and the levers that influence a customer's decision.

My experience isn't limited to writing: I've created and managed my own e-commerce store, worked on optimizing average order value, lead generation, and writing content designed to increase sales. I've also engaged in buying and reselling activities where the quality of listings, offer positioning, and understanding customer needs were essential to the results obtained.

My services:

✓ Marketing emails

✓ Sales pages

✓ E-commerce product descriptions

✓ Automated email sequences

✓ Advertisements and marketing taglines

✓ Rewriting and optimizing existing content

✓ Conversion Rate Optimization (CRO)

My goal is simple:

Create texts that grab attention, build trust, and encourage your prospects to take action.

I favor an approach based on understanding the customer, clear communication, and messages that primarily serve your business objectives.

Let's discuss your project together.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Strasbourg (up to 50km), Paris (up to 50km), Nice (up to 50km), Brest (up to 50km)

Indépendant
Car Buying / Reselling
RETAIL (SMALL BUSINESS)
January 2022 - Today (4 years and 6 months)
Strasbourg, France
• Purchase, reconditioning, and resale of 9 vehicles of different brands (Audi, BMW, Mercedes, Peugeot).

• Growth of initial capital from €3,500 to €25,000 through a profitable buying and selling strategy.

• Achieved an average profit margin of between €1,000 and €2,500 per vehicle.

• In-depth analysis of the used car market (Leboncoin, L’Argus, and other specialized platforms) to identify the best purchasing opportunities.

• Complete sales cycle management: negotiation of purchase prices, estimation of repair and reconditioning costs, setting of sale prices, and transaction tracking.

• Development of an Excel profitability calculation tool for precise assessment of each operation.

• Creation of optimized and attractive sales listings, highlighting the vehicles' strengths to maximize visibility, generate more qualified leads, and increase conversion rates.

• Customer relationship management with personalized support throughout the purchase process.
Negotiation Computer Literacy Sales Strategy Functional Specifications Writing
McDonald's
Assistant Manager – Restaurant
RESTAURANTS AND FOOD SERVICE
January 2023 - December 2025 (2 years and 11 months)
Strasbourg, France
• Management and support of a team of 24 employees, defining individual and collective objectives, monitoring performance, and developing skills.

• Steering key performance indicators (KPIs): revenue, food cost, service quality, customer satisfaction, and operational performance.

• Participation in strategic meetings with management to analyze results, identify areas for improvement, and implement corrective actions.

• Planning organization, daily operations management, and team coordination to ensure commercial and operational objectives are met.

• Preparation of detailed monthly reports: revenue tracking, performance analysis, satisfaction indicators, and optimization proposals.

• Direct collaboration with the marketing department and active involvement in customer acquisition and retention strategies. Analysis of purchasing behaviors and implementation of actions to increase average order value, attract more qualified leads, and improve commercial results.

• Development of a strong culture focused on performance, customer experience, and revenue growth through a data-driven and continuous optimization approach.
Conversion Rate Optimization Sales Strategy Team Management Portfolio Management KPI
Indépendant
Freelance Copywriter | Beauty E-commerce
RETAIL (SMALL BUSINESS)
November 2025 - April 2026 (5 months)
Strasbourg, France
Collaboration with an e-commerce store specializing in beauty products, with the mission of writing marketing and sales content to improve customer engagement and product showcasing.

Skills applied:

Writing persuasive product descriptions.
Creating content for marketing emails and promotional campaigns.
Writing content for social media.
Adapting brand tone to the target audience.
Optimizing messages to drive conversions and enhance customer experience.

This experience has allowed me to develop a strong understanding of online sales mechanisms, consumer behavior, and results-oriented copywriting techniques.
E-commerce Ad Copywriting Email Marketing Product Description Web Marketing Strategy