Freelancer profile translated to English.

Description

🎯 Expert in Lead Generation | 8 years of experience

I help companies acquire customers by optimizing their Google Ads, Social Ads, Display, Programmatic, and Affiliate campaigns.

✅ +300 campaigns launched and optimized for major clients in agencies, as an advertiser, and as a freelancer.

✅ Data-driven approach to maximize your ROI and boost your performance.

✅ Audit, strategy, and optimization tailored to your business objectives.

📈 My goal: to bring you satisfaction with concrete and measurable results.

💬 Need an expert to boost your campaigns? Contact me!

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Nickel
Senior Paid Acquisition Manager
July 2024 - Today (1 year and 11 months)
Paris, France
🚀 Paid Acquisition Manager – FR Market | Nickel (BNP Paribas)

🎯 Management and optimization of acquisition campaigns on:
✔ Google Ads, Social Ads, Display, Affiliate, Influencers...
✔ +€3M budget managed to maximize growth and profitability
✔ In-house operational management, from strategy to execution

💡 Objective: scale acquisition while optimizing costs and performance.
LazEsthic
SEA Manager - Freelance
January 2022 - Today (4 years and 5 months)
⚡ Setup & Optimization of Google Ads & Meta Ads Campaigns.

🔹 Tracking & Conversion: Implementation via Google Tag Manager for precise monitoring
🔹 Monitoring & Reporting: Data-driven analysis for effective decision-making
🔹 Landing Page Optimization & Website Updates to maximize conversion
🔹 €150K budget with a sole focus on profitability

🎯 Objective: boost performance and maximize ROI.
L'olivier Assurance | Admiral Group Plc
Traffic Manager
January 2022 - June 2024 (2 years and 5 months)
🚀 Implementation of Programmatic Advertising at L'olivier Assurance

🔹 Deployment of programmatic buying: selection of Trading Desk & DSP (Xandr)
🔹 Tracking & Attribution: Tagging plan, trafficking & monitoring via Wizaly
🔹 Management of direct Paid Social, SEA & Display campaigns
🔹 Performance optimization on Google Ads, Bing Ads, Snapchat Ads, Business Manager
🔹 Analysis & Reporting with Campaign Manager 360, GA4, Google Data Studio
🔹 +€7M budget managed

🎯 Objective: Structure and maximize the effectiveness of paid channels.