About Dylan
Paid Media Consultant | Advertising Campaigns
My Services 📈
Certifications and References 🎓
Why Work Together? 🤝
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Experience
- KPMG (SA)Social Media ConsultantCONSULTING AND AUDITSJune 2024 - December 2024 (5 months)Mission: Responsible for LinkedIn Paid campaigns and lead generation for KPMG• Creation and management of Lead Generation campaigns (via Pardot): Launch, optimize, and track campaigns on LinkedIn to generate business opportunities.• Creation and management of targeted audiences: Develop precise audience segments based on professional criteria, skills, and company revenue to maximize campaign impact.• Performance monitoring and reporting: Analyze campaign results (CTR, conversion rate, ROI), and provide detailed reports to measure their success and recommend adjustments.• Presentation of results and strategic recommendations: Share campaign performance with stakeholders and propose recommendations to improve the effectiveness of future actions.• Continuous campaign optimization: Adjust targeting, creatives, and bids to constantly improve campaign performance and achieve objectives, whether for awareness, website traffic, or lead generation.
- Les LueursSocial Media ConsultantHEALTH AND WELLNESSSeptember 2023 - Today (2 years and 9 months)Paris, FranceDigital Strategy and Paid Social Development SupportAudience and Community Building:Setup and optimization of Paid Social campaigns (Meta, TikTok), SEA (Google Search / YouTube Results), and Newsletter strategy to increase visibility and engagement.Media Strategy Definition and Deployment:Development of strategic plans aligned with growth objectives and defined targets.Community Development:Engagement and animation of audiences on Meta and YouTube to strengthen brand awareness and user loyalty.Advertising Campaign Management:Launch and management of campaigns focused on reach, engagement, and qualified lead generation.Budget Monitoring:Management and optimization of advertising budgets to maximize our CPL and ROI.KPI Analysis and Reporting:Performance tracking, results analysis, and optimization recommendations.Client Support:Setup of technical processes, including Meta Pixel configuration, Conversion API, and creation of optimized landing pages to improve KPIs (Landing Page Views, CTR, etc.).
- Louis VuittonTranslation of product descriptions for the Tambour Horizon campaignLUXURY GOODSJuly 2022 - Today (3 years and 11 months)Paris, FranceTranslation of Louis Vuitton Watchmaking product descriptions
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Education
- Master Digital Marketing E-BusinessINSEEC2019
Certifications
- Meta Certified Media Buying ProfessionalMETA (Facebook Blueprint)2023