Dylan A.

A passionate creative and advertising strategist, I am constantly seeking innovative ways to tell captivating stories and create memorable experiences. I help brands develop impactful advertising strategies and achieve their growth objectives.

My role is to ensure the deployment, monitoring, and implementation of cross-device programmatic display campaigns. I support media agencies and direct advertisers in achieving their objectives.

• Digital Acquisition: Maximize your online traffic, without tag installation or third-party cookies.

• Drive to Store: Optimize traffic to your points of sale.

• Branding: Boost your visibility, reach, and brand awareness. To achieve these objectives, my role is to:

• Identify the problem/brief and define an adequate communication strategy.

• Define targeting approaches (Data, cookieless, semantic, technical, geolocation, media) to reach the right audience, at the right time, in the right place.

• Maximize performance according to client KPIs.

• Supervise the campaign with the Trading team.

• Ensure final follow-up/reporting to agencies and/or direct advertisers.

My role is to participate in the successful launch of a magazine on a national scale.

• Commercialization of advertising space in online and offline media.

• Development of partnerships (trade shows, forums, conferences).

• Creation of an advertiser portfolio, development, and monitoring of annual budgets.

• Campaign monitoring and reporting to clients.

• Budget monitoring, publications, articles/press releases, in collaboration with the editorial team, billing department, and management.