D. Sharif

Over 15 years of experience in digital marketing in B2B and B2C, with a focus on Paid Media, Lead Generation, and Performance Operations.

I work across the full funnel, connecting Brand and Performance by clearly defining goals and KPIs, ensuring measurability, and conducting structured testing.

I help companies and agencies make their Paid Media and Lead Gen programs measurably more successful. My focus is on Paid Media and Performance Operations, meaning the setup and routines that deliver stable performance. This includes clear KPI logic, campaign and tracking standards, launch readiness and QA, a structured testing process, and reporting routines and governance.

Typical results include improved efficiency, stronger perception among relevant target audiences, lower cost per lead or acquisition, and higher conversion rates from click to lead, because setup, measurability, and processes are cleanly integrated.

I consider owned and earned media where they directly influence performance, especially landing pages and conversion paths, email journeys, messaging, and SEO basics. Implementation is hands-on in Google, LinkedIn, and Meta as needed, or in collaboration with internal teams and partners.

Typical project types include:

Campaign audit and optimization, quick wins (Google, Meta, LinkedIn, Display, ABM)

Consulting on target audiences, channels, budget allocation & ad-to-landing page flow

Account and tracking review

Copywriting for ads, landing pages, LinkedIn posts & short web texts

B2B/B2C funnel concepts for lead generation (Awareness to Conversion)

Content evaluation & simple process optimization

Launch readiness and QA; testing roadmap

Reporting and KPI framework

Tools & Methods:

Google Ads, Meta Ads, LinkedIn Campaign Manager, Account-Based Marketing (ABM)

Google Analytics (GA4), Power BI (basic knowledge)

Project management, team coordination & agency management

KPI-driven optimization & data-based decision-making