Freelancer profile translated to English.

Description

I'm Dúnia! I'm aPaid Mediaspecialist with experience managing campaigns on **Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and LinkedIn Ads**. Throughout my career, I've worked with both startups and large brands, optimizing budgets, improving campaign performance, and developing strategies focused on real results like qualified leads or sales.

Additionally, I have experience in email marketing and conversion funnel optimization, integrating paid campaigns with automation and nurturing strategies to maximize impact across the entire customer journey.

I combine a strategic vision with precise, data-driven execution. I get involved in every stage of the funnel and adapt campaigns based on objectives, audiences, and channels.

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What can I do for you?

• Design and implement multichannel Paid Media strategies tailored to your business objectives.

• Create and optimize campaigns on Google, Meta, TikTok, or LinkedIn to maximize ROI.

• Conduct express audits of complete advertising accounts, including structure, setup, tracking, audiences, and performance.

• Develop and implement automated, conversion-oriented email marketing strategies.

• Optimize conversion funnels to improve the efficiency of the entire user journey.

• Define audiences, structure effective creatives, and establish key metrics (KPIs).

I work clearly, agilely, and results-orientedly. If you're looking for someone who thinks about your campaigns with head and heart, speaks your business language, and knows how to translate metrics into actions... let's talk :)

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

DUNIA SA
Paid Media
January 2024 - Today (2 years and 7 months)
Design and execute full-funnel paid media strategies on platforms like Meta Ads, Google Ads (Search, Display, YouTube), LinkedIn, and programmatic.
Responsible for media planning and budget allocation across multiple markets, ensuring alignment with business and growth objectives.
Act as a strategic advisor to internal teams and external partners, translating business goals into media strategies.
Oversee the entire campaign lifecycle, from briefing to reporting, ensuring timely delivery and consistency with brand and performance standards.
Develop high-level reports and insights for management, including ROI analysis, actionable recommendations, and test learnings.
Continuously identify new opportunities and innovations in paid media to maintain competitiveness in an ever-evolving digital landscape.
Google Ads Meta Ads Paid Media Social Media
ARVAL–
MARKETING AUTOMATION MANAGER
May 2021 - Today (5 years and 2 months)
• Develop and execute automated campaigns, contributing to a 30% improvement in customer contact throughout their contract lifecycle.
• Create high-converting emails and landing pages, enhancing customer attraction and increasing customer retention by 10%.
• Manage and optimize the automation tool to promote data accuracy and improve campaign performance.
• Prepare reports and share practical insights, including A/B tests, leading to a 15% increase in the effectiveness of communications and landing pages.
• Coordinate a technical team to achieve marketing automation objectives and roadmap milestones.
• Document best practices and tool functionalities, providing training to enhance team capabilities and platform usage.
• Define lead scoring rules and lead nurturing campaigns to improve candidate qualification for sales teams.
Email Marketing KPIs
Stellantis Group
MARKETING AUTOMATION & PROJECT MANAGER
January 2019 - May 2021 (2 years and 4 months)
• Developed and activated automated customer journeys, selling over 100 cars in a single retention campaign.
• Collaborated with the data team to optimize data quality and fields necessary for automation, resulting in a 14% increase in lead quality.
• Designed email, mobile, and in-app notification campaigns for Stellantis' global brands, increasing touchpoints by 12%.
• Supervised a design and IT team to optimize campaign performance, ensuring high-quality deliverables and specific segments.
• Reported KPIs and shared practical insights with Stellantis' various brands, driving strategic marketing decisions and achieving a 20% improvement in total customer communications.
Marketing Automation Email Marketing