About Dubois
French
Native or bilingual
Experience
- Toréa StudioFreelance - Graphic Designer & CommunicationMay 2025 - Today (1 year and 1 month)Lyon, FranceI created Torea Studio to support brands with a creative, intuitive, and strategic approach.My goal: to reveal their potential through authentic and impactful communication.My expertise:🎨 Visual Identity: logo, graphic charter, packaging🖥️ Websites: creation and redesign on WordPress, WooCommerce & Shopify✍️ Storytelling & Content: naming, baseline, SEO web writing📱 Social Media: editorial strategy, visual creation, community management🧠 Brand Strategy & Advertising Campaigns: from concept to dissemination🤖 AI Consulting: integration of tools to optimize productivity and creativity
- Élise & FélicieHead of Communication and Digital MarketingSeptember 2025 - Today (9 months)
- Definition and management of the overall communication strategy (B2C & B2B), in line with the brand's DNA and its awareness and performance objectives
- Management and development of social media (Instagram, Facebook, LinkedIn): editorial calendar, content creation, engagement, and performance analysis
- Creation of visual and written content: graphic design, videos (Reels/TikTok), SEO writing, brand storytelling
- Creation and management of the brand's website (WordPress / WooCommerce / Elementor): UX/UI, conversion funnel optimization, technical and editorial SEO
- CRM management (HubSpot / Klaviyo): database segmentation, workflow automation (emails, follow-ups), email campaigns (newsletter, B2B), data management and cleaning, performance analysis
- Management of advertising campaigns (Meta Ads, Pinterest Ads): strategy, visual creation, A/B testing, ROI optimization
- Deployment of multichannel marketing strategies: social media, email marketing, SEO, influencer collaborations, and on-site activations
- Design of print & digital communication materials: POS displays, packaging, sales collateral
- KPI analysis & reporting: performance tracking (traffic, conversion, revenue), optimization recommendations
- Strategic watch & continuous improvement of marketing actions
- Clinique IrisCommunication OfficerSeptember 2023 - February 2024 (5 months)Marcy-l'Étoile, France
- Analysis and development of the communication strategy.
- Creation and updating of communication materials.
- Dynamic management of social media.
- Technological watch to stay cutting-edge.
- Website management.
- Proactive management of strategic partnerships.
- Organization and management of events
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Education
- MasterSUP'DE COM - The school for all communication professions2025Master
- Communication Officer BachelorSUP'DE COM - The school for all communication professions2023Bachelor Chargée de Communication