Freelancer profile translated to English.

Description

Digital campaign manager and social media strategy consultant, I have been working at ENGIE since 2016. This experience of over 3 years has led me to manage various digital projects.

TRAFFIC ACQUISITION AND CONVERSION:

Social media advertising
SEA: Google Ads
Digital campaign execution
Landing page creation
Display and email kit creation
Customer journey optimization

SOCIAL MEDIA:

Facebook Ads / Instagram Ads / Pinterest Ads
Performance-driven Social Media campaign creation
Implementation of joint Performance & Branding campaigns
Conversion rate optimization

PROJECT MANAGEMENT:

Client needs scoping
Brief and specifications writing
Production and cross-functional project monitoring
Reporting

Tools I use:

Languages

English
Fluent
French
Native or bilingual
Spanish
Conversational
Thai
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

ENGIE SA
Digital Campaign Manager & Social Media Strategist
ENERGY AND UTILITIES
October 2016 - Today (9 years and 8 months)
Paris, France
SOCIAL MEDIA
- Strategy definition for conversion goals
- Performance-driven Social Media campaign implementation
- Implementation of joint Performance & Branding campaigns
- Campaign conversion rate optimization, monitoring, and reporting

TRAFFIC ACQUISITION
- Digital setup creation: landing page creation, display kit creation, email kit creation
- Optimization and redesign of subscription forms and customer journeys
- Functional and technical testing

PROJECT MANAGEMENT
- Internal needs scoping
- Brief or specifications writing
- Production monitoring
- Cross-functional project monitoring
- Reporting and feedback on the created setup

SALES PROMOTION
- Creation and monitoring of the sales plan
- Implementation of multi-channel operations
- Budget monitoring for the promotional envelope

E-COMMERCE: https://confort.engie.fr/
- Website testing before launch
- Product, category & home page optimization
- Sales promotion
Project Management Traffic Acquisition Social Media User Experience Design Google Analytics Landing Page AB Tasty Facebook Marketing Instagram Marketing LinkedIn Marketing Pinterest Twitter Marketing
FEMIX'SPORTS
Digital Communication Manager
SPORTS
September 2015 - April 2016 (8 months)
Paris, France
INSTITUTIONAL COMMUNICATION
- Development and implementation of a communication plan
- Organization of training for female executives
- Organization of sports events (The 4 seasons of women's sports, in partnership with the Ministry of City, Youth and Sports, the CSA, the CNOSF and the Ministry of Families, Childhood and Women's Rights)

WEB MARKETING
- Work on the website's natural referencing
- Website management and updates

COMMUNITY MANAGEMENT
- Management of Facebook and Twitter pages
SEO Web Marketing Strategy Social Media Community Management
Nokia Technologies
Customer Service Assistant Manager
TELECOMMUNICATIONS
September 2014 - December 2014 (4 months)
Issy-les-Moulineaux, France
- Management and supervision of a team of 26 sector managers
- Monitoring of field performance, achievement of their objectives through various dashboards
- Support in managing operational and logistical files
- Monitoring of ongoing actions: common thread, deployment of sales promotion operations

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