Freelancer profile translated to English.
Back to original languageAbout Prof. Dr. Volker
In addition to my broad experience in marketing, customer experience (CX), e-commerce, and digital business, my scientific-systemic background in socioeconomics shapes me most. This involves the connection between people and business. My focus here is on perception, behavior, communication, and interaction in organizational contexts.
As a freelance consultant, I combine this knowledge in the form of sparring, coaching, and mentoring for people and their working lives in CX / communication / digital business.
Background:
- active in the communication and media world since 1995
- 25 years of project & management experience
- 20 years of leadership experience in communication and digital agencies
- 13 years of management responsibility (P&L)
- 10 years as a lecturer and professor for media and communication (DHBW)
- PhD in the field of lifestyle research
- Studied socioeconomics with a focus on economic psychology and empirical methods
- Trained as an NLP Master (DVNLP)
- Trained as a business mediator (BA)
German
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Ulm (up to 50km), Stuttgart (up to 50km), München (up to 50km), Lindau (up to 50km), Augsburg (up to 50km)
Experience
- Dr. Walter ConsultingConsultant & Manager for CX / EC / DigitalDIGITAL AND ITJuly 2001 - Today (25 years and 1 month)Neu-Ulm, GermanyExperienced consultant, manager, and coach – in the game for over 30 years – in the fields of digital media, e-commerce, and customer experience. With a broad skillset, many years of agency experience, and a good network, I help agencies, startups, SMEs, and other dynamic companies improve clarity, impact, and growth.
- port-neo AG – The CX AgencyDirector Consulting & ResearchDIGITAL AND ITJanuary 2023 - August 2024 (1 year and 7 months)Stuttgart, Germany• Customer Journey Analysis & Management• Development of communication concepts• Target group analysis and segmentation• Customer Insights Research, UX Research, UX/Usability Analysis• Conception of a CX Score and CX Maturity Model• Customer consulting, workshops, and pitches• Conception of an in-house CX Academy• Member of the in-house CX Excellence Board
- tagwork-one GmbH – Digitalagentur (port-neo Group)Sole Authorized Managing DirectorE-COMMERCESeptember 2014 - December 2022 (8 years and 3 months)Ulm, Germany• Overall responsibility for the GmbH within the agency group• Personnel responsibility and disciplinary management• Business development and sales• Customer consulting and key account management• Project, resource, and partner management• Controlling and finance• Marketing and communication
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Education
- PhD in Business AdministrationUniversity of Augsburg – Chair of Applied Psychology2000Promotion zum Dr. rer. pol. im Bereich empirischer Lebensstilforschung
- Dipl. Oec. (Univ.)University of Augsburg - Faculty of Business and Economics1997Studium der Sozioökonomie mit den Schwerpunkten Ökonomische Psychologie sowie empirischer Sozialforschung
Certifications
- Business Mediator (BA)BA Ravensburg2007
- NLP MasterDVNLP2003