Freelancer profile translated to English.
Back to original languageAbout Driss
Google Ads Consultant | Google Shopping | Performance Max | Merchant Center
Google Ads Consultant for over 18 years, I help e-commerce businesses grow their revenue through a high-performance acquisition strategy.
My expertise covers Google Ads, Google Shopping, Performance Max, Google Merchant Center, Google Analytics 4, and Google's new AI features. I handle both account creation and optimization of existing campaigns.
🎯 What I can bring you
• Define an acquisition strategy tailored to your goals.
• Create and optimize your Google Ads campaigns (Search, Shopping, Performance Max, Search AI).
• Optimize your Google Merchant Center and product feeds.
• Prepare your catalog for new AI-driven shopping experiences (Product Highlights, Product Details, FAQ, product enrichment).
• Analyze your performance with Google Analytics 4 to identify real growth drivers.
• Reduce your acquisition cost and improve your return on investment.
• Conduct an audit of your Google Ads campaigns or your agency.
🧠 Why work with me?
I go beyond Google Ads. I analyze your ecosystem (Google Ads, Merchant Center, GA4, product catalog, shopping journey, and e-commerce data) to identify the actions that will have the most impact on your growth.
🛠️ Expertise
Google Ads • Google Shopping • Performance Max • Google Merchant Center • Google Analytics 4 • Microsoft Ads • Meta Ads • SEO • Product feed optimization • CRM (Klaviyo) • Affiliation • CRO / UX • Training & coaching.
🏢 References
Made In Design, Bobochic, The Cool Republic, Alinéa, Cogedim, ALD Automotive, Yves Rocher, Appart'City, SPYPOINT (North American leader), Home Detail UK, Déco In Paris…
🌍 Markets: France • United Kingdom • United States • Canada • Europe.
Looking for an expert to improve your performance?
English
Fluent
French
Native or bilingual
Can work on-site
Montpellier (up to 50km), Marseille (up to 50km)
Experience
- SpypointPaid Media SpecialistE-COMMERCEAugust 2023 - Today (2 years and 11 months)Montréal, CanadaGoogle Ads (Performance Max, Shopping & Search)
- Defined the acquisition strategy for North American and European markets.
- Created, managed, and optimized Google Ads campaigns (Performance Max, Shopping, Search, and Demand Gen).
- Continuously optimized performance (ROAS, CPA, and revenue).
- Structured campaigns by product lines and markets.
Google Merchant Center & AI- Optimized product feeds and Google Merchant Center.
- Enriched product data (Product Highlights, Product Details, Product Type).
- Prepared the catalog for new Google Shopping AI features.
- Optimized product attributes to improve AI understanding of product listings.
SEO & Visibility- Analyzed SEO performance and provided support during website migration.
- Analyzed organic visibility by category, brand, and search intent.
- Made recommendations to improve Google visibility.
Analysis, Data & Automation- Performed advanced performance analysis with Google Analytics 4.
- Developed Google Ads scripts to automate analysis and reporting.
- Created decision-making dashboards.
- Conducted geographic analyses, search term analyses, and product performance tracking.
Strategic Consulting- Defined the Google Shopping and Google Ads strategy.
- Monitored developments in Google Ads, Google Shopping, and AI.
- Supported marketing teams on acquisition best practices.
- Provided recommendations for increasing visibility in the US, Canada, and European markets.
- home detail UKPPC expert - Google Performance MaxRETAIL (SMALL BUSINESS)December 2024 - Today (1 year and 8 months)Glasgow, United KingdomGoogle Ads (Performance Max, Shopping & Search)
- Defined acquisition strategy.
- Created, managed, and optimized Google Ads campaigns.
- Optimized Google Merchant Center and product feeds.
- Continuously improved performance (ROAS, CPA, revenue).
- Deployed new AI-based Google features.
Analysis, Data & Automation- Performed advanced performance analysis with Google Analytics 4 (GA4).
- Developed Google Ads scripts to automate reporting, alerts, and analysis.
- Created decision-support dashboards.
- Analyzed performance by product, collection, and geographic area.
- Identified growth drivers through data exploitation.
Google Analytics 4 (GA4)- Analyzed e-commerce performance.
- Identified growth drivers.
- Created dashboards and reports.
Meta Ads- Defined acquisition strategy.
- Created and optimized campaigns.
- Analyzed performance and optimized return on investment.
E-commerce Optimization- Optimized product catalog for Google Shopping and AI.
- Provided CRO / UX recommendations to improve conversion rates.
- Conducted competitive analysis and strategic consulting.
- Appart CityConsultant emarketingTRAVEL AND TOURISMMay 2024 - August 2024 (3 months)Montpellier, France
Digital Acquisition & Metasearch Consultant
HospitalityAudit & Strategy- Conducted a comprehensive audit of acquisition strategies and challenged agency recommendations.
- Restructured the acquisition strategy to improve profitability and performance.
- Defined a growth-oriented roadmap and ROI optimization.
Acquisition & Metasearch- Administered and optimized the Cendyn platform.
- Managed Google Hotel Ads campaigns and hotel comparison sites (Metasearch).
- Managed budgets and optimized performance.
Analysis & Data- Analyzed performance and monitored KPIs.
- Identified growth drivers and provided strategic recommendations.
- Created reports to support decision-making.
Consulting & Tenders- Coordinated various service providers and agencies.
- Benchmarked competing solutions and evaluated new platforms.
- Assisted in partner selection and acquisition ecosystem optimization.
Reviews
Sophie
Appart City
Reviewed on 10/10/2024
We entrusted Driss with the management of our SEA and META strategy for a determined period during a transition between two resources. A difficult situation therefore, but Driss adapted perfectly. On the performance side, he truly moved the needle in a short time: Driss proposed, without imposing, a new way of working and invested significantly to optimize our campaigns. Discussions with Driss were always constructive and fascinating; he is a trustworthy and highly competent professional. I was delighted to work with Driss, I highly recommend him.
AD
Account deleted
Reviewed on 1/3/2017
I recommend Driss to everyone, service performed with excellence!
Recommendations
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Education
- BTS in Management Information TechnologyLycée Victor Hugo2006
- Bachelor's degree in Communication Network MarketingIUT Aix en Provence2007