Freelancer profile translated to English.
Back to original languageAbout Dr. Frank
Your Growth Specialist for Complex B2B Industries
Stuck on lead generation in your industry?Do your products require explanation, sales cycles are long, and standard marketing approaches aren't working?
I am yourSenior Digital Marketing Strategistwith over20 years of industry experiencein areas such as mechanical & plant engineering, chemicals, pharma/life sciences, and oil & gas. My focus is on achievingmeasurable B2B growthin technically complex industries.
Important for you:Although I am new to the Malt platform, I bring over two decades of proven agency and freelance expertise. You are immediately engaging a seasoned senior-level professional.
My Key Services for You:
- B2B Lead Generation Concepts (Strategy, Channels, Content Maps).
- Audit & Optimization of your Google Ads & LinkedIn Campaigns for quality over quantity.
- Development & Implementation of a Technical SEO and Content Strategy.
- Building KPI Frameworks for Transparency and Performance Measurement.
- Coaching & Team Workshops for your In-House Team.
- Management and Audit of External Agencies and Service Providers.
My Added Value for You:
- Deep Industry Know-How: No ramp-up time needed for your industry. I speak your target audience's language immediately.
- 20+ Years of Experience: You receive strategic foresight and hands-on implementation expertise from a single source (freelancer + agency experience).
- Results-Oriented: My PhD in Chemistry underscores my ability to work analytically, data-driven, and structurally.
Proven Successes:
- Chemical Company: +47% qualified leads in 6 months through integrated SEO/Paid Strategy.
- Medical Technology (DACH): Continuous growth of qualified leads through localized content strategy.
Do you need a strategic partner who understands and solves your marketing challenges in the B2B environment? Let's talk about your project.
English
Native or bilingual
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- SelbstständigDigital Marketing Strategist and In-house CoachMarch 2018 - Today (8 years and 5 months)Hamburg, GermanySince 2018, I have been working as an independent B2B growth strategist for technically complex industries. My goal: to anchor measurable results and sustainable digital competence in marketing and sales teams.Focus Industries:Plant & Mechanical Engineering, Chemicals, Pharma, Oil & Gas.
Strategic Tasks & Expertise
I am responsible for the conception and implementation of lead generation strategies along the entire B2B sales funnel, especially for products requiring explanation and long sales cycles.- B2B Digital Marketing Strategy:Development of holistic concepts, including Account-Based Marketing (ABM) approaches and Marketing Automation.
- Performance Marketing:Strategic management of Google Ads and LinkedIn Marketing to optimize Cost-per-Qualified-Lead (CPQL).
- SEO Expertise:Conception and implementation of technical SEO and content strategies for qualified organic traffic (Focus: Decision-makers/Engineers).
- Team Enablement & Coaching:Conducting workshops and on-the-job training to enhance in-house competence in performance tracking and Conversion Rate Optimization (CRO).
My Work Delivers Verifiable Results:
- Chemical Distributor:Development of an integrated SEO/Paid strategy including lead scoring. Result: +40% qualified inquiries in 6 months; reduction of CPQL by 22%.
- SME Mechanical Engineer:Intensive in-house team coaching for independent and budget-responsible management of LinkedIn campaigns. Successful establishment of best practices.
- Pharma Service Provider:Development of a whitepaper content funnel for lead magnet generation. Result: 5-fold increase in email sign-ups in the first year.
- Internationale Digitalmarketing AgenturTeam Lead Digital MarketingDIGITAL AND ITAugust 2023 - October 2025 (2 years and 2 months)Hamburg, GermanyIn this role, I led an interdisciplinary team of 8 digital marketing specialists and was directly responsible for the client business budget. The focus was on scaling digital marketing activities and implementing data-driven performance frameworks for demanding clients.
Responsibilities & Strategic Leadership
- Team Leadership & Mentoring:Technical leadership of the team (SEO, Paid Search, Content), ensuring quality standards, and fostering competence development.
- Cross-Channel Strategy:Conception and management of integrated digital strategies (B2B & B2C) for clients in the chemical, pharmaceutical, mechanical engineering, and SaaS industries.
- Performance & Attribution:Development and implementation of KPI dashboards and marketing attribution models for transparent measurement of marketing ROI and optimization of media budgets.
- Technology Adoption:Evaluation and introduction of AI tools to increase efficiency in content automation, predictive targeting, and personalization.
Success Record as Team Lead
My leadership led to demonstrable successes across various client projects:- Chemical Client (B2B):Strategic realignment of lead generation channels and introduction of an attribution model. Result: +47% qualified leads in 6 months with a consistent budget.
- SaaS Provider (B2B):Development of a full-funnel strategy to increase trial conversions. Result: +21% qualified leads in under 4 months.
- Internal Agency:Reduction of time-to-market for new campaigns by 15% through successful implementation of AI-powered process automations.
This agency experience solidifies my ability to think strategically, lead teams, and manage large budgets with a focus on results. - APAC Digital Marketing Agentur (Singapur & Malaysia)Senior/Principal ConsultantDIGITAL AND ITAugust 2005 - October 2023 (18 years and 2 months)Kuala Lumpur, MalaysiaThese 20 years in Asia-Pacific (APAC) have shaped my expertise in international digital marketing. As Principal Consultant, I was responsible for strategic consulting and implementation of complex digital projects for large, international clients in a culturally diverse environment.
International Expertise & Industry Diversity
- Global Strategy Adaptation:Development and rollout of digital strategies adapted to different target audiences, languages, and corporate cultures in APAC.
- Industry Interface:Strategic support for blue-chip clients in highly competitive sectors such as financial services (banks), hospitality (hotel groups, airlines), education (universities), and pharma & IT.
- Strategic Consulting:Focus on SEO (local & global), Paid Media (SEA/Social), and relaunch projects (especially in coordinating global HQ requirements with local market needs).
- Process Optimization:Building data-based decision-making processes and implementing automation for marketing workflows to ensure efficiency across country borders.
- Interface Management:Successful alignment between global marketing, local sales, and external technology partners.
Success Record as Principal Consultant
- Visibility Increase:Sustainable increase in organic and paid visibility in the most demanding markets (e.g., Pharma & IT), even in highly saturated keyword areas.
- Establishment of Best Practices:Introduction of standardized, internationally scalable reporting and performance tracking methods across multiple country offices.
This experience guarantees that I can solve your marketing challenges not only strategically but also with a deep understanding of global market dynamics.
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Education
- Dr. rer. nat., ChemistryGeorg-August University Göttingen1994Dr. rer. nat., Chemie
- Registered Google EducatorGoogle
Certifications
- Google Analytics Individual QualificationGoogle
- Google Ads - SearchGoogle