Freelancer profile translated to English.

Description

🚀 Lead Product Designer | Web3, Fintech & Marketplaces

With 15 years of experience in product design, I help startups and scale-ups design engaging and high-performing user experiences. Specializing in Web3, fintech, and marketplaces, I focus on UX/UI, branding, and product strategy to transform ideas into tangible products.

🎯 Expertise:

• Conception and redesign of user experiences

• Web3 & wallets (account abstraction, Cadence, EVM)

• Fintech & marketplace design

• Branding & storytelling

💡 Background:

• Founder of two digital agencies (Paris & Brussels)

• Supporting startups in their growth and fundraising

• Experience in product design for complex platforms

📩 Let's discuss your project!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Usual
Senior Product Designer
BANKING AND INSURANCE
September 2025 - December 2025 (3 months)
Paris, France
3-month mission for the launch of a fixed-rate DeFi lending protocol
0 to 1: From Whitepaper to Fully Functional dApp ($413M TVL)

Extracted product vision from technical whitepapers, global documentation, and dev/product interviews
Wireframing + Loom videos to validate scope with the team
Iterative wireframing process based on stakeholder feedback
Data front documentation + PRD (Notion)

High-Fidelity Design:

Full Hi-Fi prototype on Figma once wireframes were validated
Built new designs using the existing USUAL Design System
Created all design flows for Borrow / Earn / Trade features
Fast-paced delivery of "Migrate" flow to help launch the product with high TVL
Product management: Linear tickets for both Design and Dev

Method: Comprehensive documentation with Loom videos explaining design decisions, helping dev and CEO visualize the end product. Transformed abstract concepts into tangible user interactions.

Skills: DeFi Product Design, Web3, Product Strategy, Design Systems, skills=[SkillTranslatableContent(id=Web3, type=GLOBAL, name=Web3), SkillTranslatableContent(id=Figma, type=GLOBAL, name=Figma), SkillTranslatableContent(id=DeFi, type=GLOBAL, name=DeFi), SkillTranslatableContent(id=Product design, type=GLOBAL, name=Product design), SkillTranslatableContent(id=product vision, type=GLOBAL, name=product vision)])
Web3 Figma DeFi Product design Product Vision
Nabu.so
Co-founder
August 2025 - Today (10 months)
Brussels, Belgium
✅ Our solution Nabu.so allows you to:
• Measure your current GEO visibility (presence score)
• Compare your performance vs competitors (Industry Ranking)
• Identify queries where you are absent
• Receive concrete recommendations to be cited by AIs - Insights

Stack & approach Product-led growth, freemium (10 prompts + 15 days of free insights), founder-led sales, content marketing on LinkedIn.
Alpago
Founder
April 2024 - May 2025 (1 year and 1 month)
Brussels, Belgium
Alpago simplifies the secure exchange of train tickets. Verified identities, validated tickets, and secure payments. A blockchain layer is coming this year to optimize ownership transfers!

Branding: Conducted branding exercises to ensure coherence and consistency across all brands, delivering a unified visual identity and user experience.